InfoSpace Metasearch Engine WebFetch.com Embraces Viral Marketing for B2C Audiences

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Search & Directory and Mobile Company InfoSpace, Inc. metasearch engine WebFetch.com with a competition led viral.

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The ongoing weekly WebFetch.com viral competition allows entrants to enter up to 10 times a week each to win an Apple iPod Nano. All they need to do is to submit four email addresses of people they know who are then invited to learn more about WebFetch.com and metasearch via email. Winners are then randomly selected at the end of each week.

Search & Directory and Mobile Company InfoSpace, Inc. is pushing its metasearch engine WebFetch.com with a competition led viral.

WebFetch.com (http://www.webfetch.com) serves the EU and UK compares search engine results from Ask, Google, MSN, Yahoo! and more, simultaneously bringing search results together in one resource. WebFetch.com is a consumer search service and also forms the basis of a suite of private label search products which can be integrated into high traffic websites to enhance user experience and revenue potential.

Dominic Trigg, vice president at InfoSpace Search & Directory explains, “The ongoing weekly WebFetch.com viral competition allows entrants to enter up to 10 times a week each to win an Apple iPod Nano. All they need to do is to submit four email addresses of people they know who are then invited to learn more about WebFetch.com and metasearch via email. Winners are then randomly selected at the end of each week.”

WebFetch.com offers an alternative search method to increase the relevancy of results across several engines. Searchers find what they are looking for faster because the results of all the leading search engines are intelligently queried in just one click.

“Our experience from the WebFetch.com Search Comparison Tool online promotion demonstrated that viral marketing offers a solid and fresh platform to reach our target audiences in letting them know about our services. We’ve seen them pass the message on about metasearch virally and the interest has been positive. We will be looking into adopting a range of viral, buzz marketing and online promotions to support the marketing of InfoSpace’s B2B and B2C products and services in the future,” adds Trigg.

Two weeks ago InfoSpace launched an online promotion to communicate the redesign of the WebFetch.com Search Comparison Tool http://comparesearchengines.webfetch.com/ which presents search results from the above in one place and allows users to compare them.

Notes to editors

The WebFetch.com iPod Nano competition is located at http://www.webfetch.com/uk.webfetch/competition.htm

Apple and iPod are trade marks of Apple Computer, Inc., registered in the USA and other countries.

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This press release is available in PDF, plain text and Word formats in the Media Centre. Photographs are available of the InfoSpace team in the Images section.

The media spokesperson for InfoSpace Europe, Search & Directory is Dominic Trigg, vice president.

About InfoSpace Search & Directory

http://www.infospaceinc.com/search

InfoSpace Search & Directory markets Web search and online directory products that help users find the information they need while creating revenue opportunities for merchants. InfoSpace Search & Directory operates a family of Internet properties that includes WebFetch (http://www.webfetch.com), Dogpile (http://www.dogpile.com), Switchboard (http://www.switchboard.com), WebCrawler (http://www.webcrawler.com), InfoSpace.com (http://www.infospace.com) and MetaCrawler (http://www.metacrawler.com). InfoSpace Search & Directory also powers Web search, along with online yellow and white pages, for a variety of Web sites. InfoSpace Search & Directory is a business of InfoSpace, Inc. (NASDAQ:INSP)

About InfoSpace

http://www.infospaceinc.com

InfoSpace, Inc. drives mobile media innovation. With one of the world’s largest mobile content libraries, InfoSpace makes it easy for consumers to discover, personalize and enjoy their on-the-go experiences. The company uses its superior merchandising and technology capabilities to facilitate the delivery of original and licensed content across hundreds of mobile devices and through multiple channels. InfoSpace also mobilizes brands and creates programming and revenue opportunities for mobile operators. The company’s products and services have extensive reach in North America and Europe through carriers such as Cingular Wireless, Sprint Nextel, T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-class brands such as Cablevision and Fox News; and through online Web sites such as Dogpile (Dogpile.com), which showcase the company’s leading metasearch technology and key advertising partnerships with companies like Google, SuperPages, Verizon, Yahoo! and Yellowpages.com.

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