Forming 'Good Habits' Essential to Looking Younger, Says Footcare Expert: First 21 Days Critical

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In the case of feet, neglect can result in some very common, but unattractive features, such as yellow, discolored toenails or dry, rough heels. C. J. Buck, MIA is CEO of Xenna Corporation which distributes natural foot care products (http://www.xenna.com). Buck says, "Creating good habits is the key to looking younger and feeling healthier. The critical period is the first 21 days."

Changing habits is a challenging process, whether we're trying to eliminate a bad habit or develop a good one. Experts in the field of lifestyle change suggest that it takes at least 21 days to replace an old habit with a new one. Unfortunately, as we age, the visible effects of our bad habits become more and more apparent.

In the case of feet, neglect can result in some very common, but unattractive features, such as yellow, discolored toenails or dry, rough heels. C. J. Buck, MIA is CEO of Xenna Corporation which distributes natural foot care products (http://www.xenna.com). Buck says," Creating good habits is the key to looking younger and feeling healthier. The critical period is the first 21 days."

Dr. Nicholas Romansky, a Media, Pennsylvania podiatrist says that he commonly sees patients who hide their feet simply because they're embarrassed about the way their feet and toenails look. Dr. Romansky says, "To be successful, patients must be consistent in following their foot care regimen and be willing to make changes which affect the environment surrounding their feet."

Good foot care habits include:

· Thoroughly washing and drying feet daily
· Throwing out all old shoes and nail polish
· Changing shoes and socks at least twice a day
· Taking your own nail implements when getting a manicure or pedicure; never share nail tools with others
· After purchasing new shoes, place shoes periodically in a sunny place where they can air out.

"We tell our customers be very conscientious about using our nail gel for the first 21 days, because after three weeks they will feel guilty if they don't use it because the good habit will be formed," adds Buck.

Xenna's NonyX® Nail Gel is the only ethanoic nail gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration.

After using NonyX Gel for 3 or 4 weeks, keratin debris is soft enough so that it can begin to be scraped out from under the nail, and improved color can be seen. One 4 ounce bottle lasts approximately 3 to 4 months, and overall nail appearance will improve over time as keratin debris exfoliates with continued use of the gel.

"The same goes for using our CalleX Ointment," Buck confirms. "Over and over again we hear that after one jar -- about a 3 to 4 week supply -- women say they can't be without it and are reordering." Xenna's podiatrist-recommended CalleX® Dry Heel Ointment thins and softens thick, flaky skin on feet and rejuvenates and moisturizes dry, cracked heels. Its natural enzymes selectively exfoliate dry, cracked, thickened or scaly skin while its petrolatum base retains natural skin moisture.

CalleX is free of acids, mineral oil, colorants and lanolin. Diabetic-friendly CalleX is lightly fragranced with refreshing peppermint oil. The 1.75 oz. jar is a one to two month supply.

"Believe it or not," Buck concludes, "21 days is a long time to take up a new activity every day without fail. It's not as easy as it sounds because we all are inherently creatures of habit and creating a new one means changing our routine, changing our old habits. But, if the goal is worth it - like looking more attractive -- grin and bear it, knowing that in three weeks you'll be over the hump and a changed person for life!"

For testimonials and before and after photos of Xenna products, click on http://www.xenna.com. NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, and certain Medicine Shoppes and mass retail stores. CVS Pharmacy will carry the product in late April. Online, it can be purchased at http://www.drugstore.com, http://www.FootSmart.com and http://www.xenna.com.

CalleX Ointment is sold in the footcare section of Walgreens, Longs and many Medicine Shoppe pharmacies, and online at http://www.drugstore.com, http://www.FootSmart.com and http://www.xenna.com.

Xenna Corporation is a privately-held company which develops and distributes natural personal care products for skin, hair and nails.

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C. J. Buck
Xenna Corporation
800-368-6003
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