The Art of Banking at Robert Kennedy College, 21-23 June 2006 in Zurich, Switzerland

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The Robert Kennedy College in Zurich Switzerland is glad to announce a new executive education programme for bankers: The Art of Banking. Designed around six strategic principles, derived from Sun Tzu’s Art of War, that winning strategists have used to succeed in business. Each master class in the program focuses on one of these principles while it describes very practical keys to banking success.

The banking industry faces an era of change. New technologies, new regulations, new customer expectations, and the decreased importance of geography in competition all affect the fortunes of each institution. This program is designed to meet the continuing education needs of banking executives to keep pace with that change, both its risks and its possibilities.

To address the needs of banking executives the Robert Kennedy College in Zurich, Switzerland is glad to announce a new executive education programme for bankers to be held from the 21 to the 23 June 2006 in Zurich: The Art of Banking.

The Art of Banking is designed around six strategic principles, derived from Sun Tzu’s Art of War, that winning strategists have used to succeed in business. Each master class in the program focuses on one of these principles while it describes very practical keys to banking success.

Topics include:

Winning Strategies in Banking - Leadership in Banking - Taking Advantage of Strengths and Weaknesses

The Power of Influence - eBusiness, Online Banking: Past, Present and Future of Banking in the New Economy

Innovation and Expansion: New Horizons in Banking

The Art of Banking further develops Sun Tzu’s proven ideas on how to win and uses case examples from Harvard Business School to illustrate these ideas in the banking arena. Like Sun Tzu’s famous book, Art of War, the teaching of the Art of Banking will help you win day-to-day battles for business waged between you and your competitors.

The Art of Banking will be led by Professor David Costa, Wharton Fellow and Dean at the Robert Kennedy College.

Special confirmed guests include:

Berti Bos, General Manager, ING Direct Austria

Cary Adams, Managing Director, Lloyds TSB International Private Banking

For full details of the programme are available at

http://www.college.ch/art-of-banking.html?r=pr1

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David Costa
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