Anomaly Communications Creates A New Mobile Technology Company Called ‘Assembly’

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Company will focus on mobile commerce, technology and marketing.

The mobile commerce & marketing opportunity is something that Anomaly has actively invested in and is a perfect example of our business model.

Anomaly Communications is pleased to announce the creation of Assembly - a full service mobile technology company. Assembly is majority owned by Anomaly Communications and will specifically focus on mobile technology and marketing to facilitate transactions via the mobile platform.

Mark Kaplan, will assume the role of Chief Strategy Officer, Colin Rand will become Chief Technology Officer - and Steve Roberts will head the company as President & CEO. Anomaly Partners Sal LaGreca, Jason DeLand, Justin Barocas and Carl Johnson will serve on the board of Assembly.

Assembly will be announcing several innovations in the coming weeks regarding mobile commerce and the development of applications that underpin Assembly's proprietary technologies and services. Some of these announcements will take place at CTIA in Las Vegas, April 6th – April 7th.

Market Leading Technology:

Assembly's Integrated Mobile Application Server (“IMAS”) is market leading technology currently used by Fortune 500 companies which enables them to run, manage, and measure mobile marketing and commerce.

IMAS is a global solution that is scalable to service any mobile carrier.

“The mobile commerce & marketing opportunity is something that Anomaly has actively invested in and is a perfect example of our business model.” Added Jason DeLand – Partner, Anomaly.

The mobile commerce market is expected to undergo rapid growth and according to Juniper Research worldwide sales volume will exceed $80bn (USD) by 2009.

About Anomaly:

Anomaly is a new type of communications company specializing in the creation of entrepreneurial marketing opportunities and holistic solutions for brands. Comprised of a proven group of executives with broad experience that spans brand and business strategy, advertising, design, media-strategy, innovation, content, mobile content & technology, naming & corporate id, and client-side management. Some of Anomaly’s clients include: The Coca-Cola Company, Virgin America, The New York Times, and Beverage Partners Worldwide.

http://www.anomalynyc.com

About Assembly:

Assembly is company focused on providing technology and marketing solutions to facilitate transactions and experiences via the mobile device. Assembly leverages its suite of proprietary processes and technology to host, manage, and measure mobile marketing and commerce.

http://www.getassembled.com

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Jason Deland
Anomlay
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