Triangle Business Journal Names UpSNAP as One of North Carolina’s Top 100 Public Companies

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UpSNAP achieved the 93rd rank in the February 17, 2006 edition of the Triangle Business Journal that featured the top 100 public companies in North Carolina. The rank was determined by market value as of February 2, 2006.

We are appreciative that UpSNAP has been recognized by the Triangle Business Journal, as this validates our continued success and impact in the mobile data industry. We are looking forward to accelerating our growth in 2006 through new product introductions and expanded distribution of our services.

UpSNAP, Inc. (OTC Bulletin Board: UPSN.OB), the leader in mobile search and live mobile entertainment, has been recognized by the Triangle Business Journal as one of the top 100 publicly traded companies in North Carolina.

UpSNAP achieved the 93rd rank in the February 17, 2006 edition of the Triangle Business Journal that featured the top 100 public companies in North Carolina. The rank was determined by market value as of February 2, 2006.

Tony Philipp, CEO and Founder of UpSNAP, said, "We are appreciative that UpSNAP has been recognized by the Triangle Business Journal, as this validates our continued success and impact in the mobile data industry. We are looking forward to accelerating our growth in 2006 through new product introductions and expanded distribution of our services.”

About UpSNAP

UpSNAP, Inc. (OTC Bulletin Board: UPSN.OB), is the leader in mobile search and live mobile entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP addresses the unique challenges of providing a usable and functional mobile content solution. UpSNAP's patent-pending technology combines wireless search, a VoIP call-connect platform, and streaming audio technology, to deliver free and premium services to mobile phones.

UpSNAP’s delivers its services in SMS, WAP, J2ME, and BREW formats and each can be licensed by wireless carriers, service providers and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. Visit http://www.upsnap.com for more information.

Contacts:

Dean Shaw

UpSNAP Inc.

704.895.4121

Ann Shannon

PAN Communications, Inc.

978.474.1900

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