Gordon Rudow, CEO of Bonfire Communications to Lead Interactive Session at the IABC Independent Communicator’s Roundtable

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Gordon Rudow, CEO of Bonfire Communications will lead communications professionals in an interactive session at International Association of Business Communicators (IABC) Independent Communicator’s Roundtable at the Commonwealth Club in San Francisco on April 13, 2006.

Gordon Rudow, CEO of Bonfire Communications will lead communications professionals in an interactive session at International Association of Business Communicators (IABC) Independent Communicator’s Roundtable at the Commonwealth Club in San Francisco on April 13, 2006. A meet-and-greet reception begins at 8:30 a.m. followed by Mr. Rudow at 9 a.m.

In this interactive session participants will work with the “Accelerated Communications Planning Map,” providing a valuable takeaway that can be applied to everyday communications planning challenges. Participants will identify audience concerns, distinguish client issues, map objectives and key strategies, and create key top-level themes and messaging for a communications campaign. Mr. Rudow offers that the methodology “will rigorously drive you toward choosing the appropriate solution and the right vehicles to deliver key internal communications.”

“It’s too often that companies think that another newsletter or e-mail from the CEO will create the kind of engagement needed to ensure the success of strategic initiatives. Whether it’s reinventing the supply chain, implementing a critical software or technology, or dealing with a complicated merger or acquisition, assuring that communications address the concerns of the audiences is critical to a successful implementation or engagement activity,” says Rudow.

Gordon Rudow, CEO of Bonfire Communications (http://www.bonfirecommunications.com), is an industry leader in strategic communications, change management, employee communications and engagement. The Accelerated Communications Planning Map is one tool within the company’s comprehensive communications methodology. The Bonfire Campaign Teams work with companies including Starbucks, MeadWestvaco, Genentech, Oracle, and Symantec in implementing their strategies by engaging their employees in what Bonfire calls the “essential conversations of change and organizational performance.”

About Bonfire Communications

Bonfire Communications specializes in employee engagement and internal communications design and consulting services within a variety of organizations and industries. To learn more about Bonfire's products and services, please visit http://www.bonfirecommunications.com.

About IABC

The International Association of Business Communicators (IABC) is a global network that provides the content, the credibility and the community to help communication professionals succeed in their careers. The IABC’s Independent Communicator’s Roundtable provides communications professionals with seminar-style discussions of topics relevant to professional communicators.

Press Contacts:

Bonfire Communications

Preston Lewis

415.597.9930

International Association of Business Communicators, San Francisco Chapter

Molly Walker

510.428.9291

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