New eBay Stores Offer Deepest Discounts on Magazine Subscriptions

There is now a new way to save money on magazine subscriptions - through an eBay store. For years, people have been saving money by buying their magazines through magazine clearinghouses. The most famous magazine clearinghouse is the "Publishers Clearing House" that run the "Sweepstakes," but there are hundreds of others.

(PRWEB) March 31, 2006 -- How can clearinghouses offer subscriptions so cheap? The answer is advertising. Magazine publishers make almost all of their money from their advertisers. Subscriptions barely pay the cost of printing and mailing magazines. The more readers a magazine has, the greater its influence. More important, advertising rates are based on the numbers of readers the magazine reaches. It is for this reason that trade magazine publishers usually send their publications free to qualified readers and publishers of consumer magazines are more than willing to offer deep discounts and trial subscriptions to increase readership figures.

Magazine clearinghouses buy subscriptions from magazine publishers, mark them up, and sell them to consumers, usually through agents. They generally offer discounts on the order of 50% to 60% off publishers' list prices. However, magazine clearinghouses have heavy operating costs, including agent commissions. Publishers Clearing House, for example, spends millions of dollars on television advertising in addition to the millions they give away in prizes.

The new eBay magazine stores are more efficient. Because their operating costs are lower, they can offer even deeper discounts. For example, LowPricedMags, an e-store which is basically a website within eBay's own infrastructure, offers discounts of 75% to 90% off publishers' list prices. The URL www.ShopLowPricedMags.com will take you directly to LowPricedMags on eBay.

According to our source at Woolwine Inc., which specializes in e-commerce, there are now a number of eBay magazine stores, but LowPricedMags are notable because they are "PowerSellers" on eBay, meaning that they have a viable presence on eBay and have maintained high standards of customer satisfaction. They tout a 100% positive feedback rating on thousands of transactions.

Woolwine Inc. specializes in e-commerce sales and consulting.

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