CubeBreak.com Gives Bored Office Workers an Escape. New Viral Video Site Launches With Exclusive Video of Microsoft CEO Steve Ballmer

Share Article

A new generation of online video sites gives amateur filmmakers the ability to profit from advertising. CubeBreak.com, which launched this week with an exclusive video of Microsoft CEO Steve Ballmer, is designed for bored office workers. The site is powered by Revver.com, which shares 50% of the advertising revenue with content creators.

Search engines like Google and Yahoo receive hundreds of thousands of searches each month for the word "bored." CubeBreak.com -- which launched this week with an exclusive video of Microsoft CEO Steve Ballmer -- is giving bored cube workers an escape from the doldrums of office life. Eighty to 85 percent of employees who use computers to do their jobs also regularly use them for personal tasks or fun -- as much as 3.7 hours per week, according to the National Technology Readiness Survey by the University of Maryland.

One of many new viral video websites, CubeBreak.com is dedicated to office workers who need mental stimulation during the workday. The site is populated with videos in such categories as "funny," "interesting" and "bazaar." Unlike other video sites, CubeBreak.com is powered by Revver.com so video creators get 50% of the ad revenue generated by work.

CubeBreak.com launched with a recent video of Microsoft CEO Steve Ballmer preaching the future of MSN as "Advertisers, Advertisers, Advertisers." Ballmer's statement was in response to a question asked by CubeBreak Founder Kevin Nalty at an Avenue-A Razorfish Client Summit in Miami, Florida on March 17, 2006.

"Ballmer's infamous 'Developer, Developer, Developer' video is one of the most interesting viral videos in the past 5 years. The fact that Ballmer is now emphasizing advertisers is an indication that advertising revenue is as vital to MSN as it is to sites like CubeBreak.com and Revver.com," said Nalty. Other feature videos on CubeBreak.com include "America's Funniest Bloopers," a spoof on America's Funniest Videos, in which Nalty, his family and neighbors are exposed to dozens of fake accidents.

According to a San Francisco Chronicle article on March 23, the Internet is reshaping how we get our video entertainment. "The online video phenomenon is producing a new generation of amateur filmmakers... who are able to capture thousands if not millions of viewers online, rivaling some television shows," wrote Chronicle Staff Writer Ellen Lee. Nearly half of all Internet users -- about 34 million homes, if not more -- have watched video streamed online, according to Forrester Research, a technology research firm.

"One of the most exciting aspects of 'Web 2.0' is that it's now incredibly easy for amateur videographers to share videos, and viewers are flocking to viral pieces from the "Numa, Numa Kid," JibJab and a video called "Breakup" which had nearly 200,000 views on YouTube in just 4 days last week," said Nalty. "Unfortunately, most popular sites aren't sharing their advertising revenue with creators, so these creators get fame but no money for their viral work. That's what differentiates CubeBreak.com and Revver.com. Ultimately, the best content will find its way to sites that allow amatuer video creators to profit the viral power of their work."

CubeBreak.com requires video creators to first submit their videos to Revver.com, so they can receive cash if viewers click the single ad frame that follows their video.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin Nalty
Visit website