Cofman Boosts Revenues 30% with Indextools 8.5 Enterprise

Share Article

IndexTools announced today their client, Danish travel leaders, Cofman, achieved a 30% increase in revenues based, in part, on using IndexTools 8.5 Enterprise.

News Image
We found IndexTools was one of the best in terms of development speed. Not only that, but they responded to our support and feature requests in a timely fashion.

IndexTools, a leading provider of on-demand web analytics solutions, announced today their client, Danish travel leaders, Cofman, achieved a 30% increase in revenues based, in part, on using IndexTools 8.5 Enterprise.

According to Cofman Sales and Marketing Director, Keld R. Mygind, the most important reason the company uses IndexTools Web Analytics is to study and understand its traffic. How do visitors arrive at the site, what do they want, and how well are they served?

“The more we understand our traffic,” says Mygind, “the better we can optimize our website to better serve these visitors, and of course, increase our revenues.”

Mygind and his team evaluated several Web Analytics vendors before settling on IndexTools 8.5 Enterprise. The reason? “We found IndexTools was one of the best in terms of development speed. Not only that, but they responded to our support and feature requests in a timely fashion.”

Studying their traffic with IndexTools, the team discovered that visitor website-entry gives a strong indication of their interests and needs. Mygind’s group used “IndexTools Multi-level Document Groups” to analyze specific sections of visitor behavior and “IndexTools Custom Reporting” to create reports by revenue according to document groups; proven invaluable in identifying demand and enabling optimization of Cofman’s online marketing efforts.

“I’ve never seen another tool that can produce these kinds of reports,” said Mygind.

“IndexTools Merchandize Reporting” gives Cofman detailed intelligence about which products are selling better where. IndexTools can track and report revenues earned in UK Pounds, Danish Kroner, Euro, and other major currencies.

Using “IndexTools Custom Reporting”, Mygind and his team created a set of reports that broke down the website’s revenues according to browser version and screen resolution to execute an informed, cost efficient website redesign.

Mygind estimates Cofman has increased its turnover by at least 30% over the last year based in part on Web Analytics data captured by IndexTools 8.5 Enterprise. “And this happened during a period when our market – visitors to Danish holiday houses - actually shrank slightly,” Mygind pointed out.

About Cofman

Cofman.com helps holidaymakers locate vacation homes in Denmark. The company is a market leader in its niche, and conducts its business almost entirely online, in six different languages: English, German, Danish, Swedish, Dutch and Norwegian.

About IndexTools

IndexTools (http://www.indextools.com) provides businesses with real-time web analytics technology delivering accurate intelligence essential to business leaders. Setting IndexTools apart from industry vendors that employ data-warehouse technologies, IndexTools implemented instantaneous Real-Time Segmentation, eliminating re-analysis before data deployment, to the end user. IndexTools operates from NYC, US and Budapest, Hungary EU. IndexTools competitors include Webtrends, WebSideStory, Omniture and Coremetrics.

For further details, please contact Dennis Mortensen at +36 1 450 3020.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dennis Mortensen

+36 1 450 3020
Email >