New Competitive Intelligence Strategies Featured at SLAM 2006 Conference

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CI RADAR President and CEO Mark Van Laeke to address competitive intelligence in software and technology markets.

CI RADAR, an innovative leader in integrated competitive intelligence and web presence analysis services, today announced Mark Van Laeke, CI RADAR President and CEO, will present a keynote address on competitive intelligence strategies at the SLAM 2006 Conference (Sales, Licensing, Alliances and Marketing for Software Companies), held April 11-12 in Chicago, Illinois.

The SLAM 2006 conference features more than 25 sessions and exhibits targeting strategies for sales, marketing, partnering, licensing and related issues facing software company executives. On April 12, Mr. Van Laeke will discuss state-of-the-art strategies for acquiring effective competitive intelligence and web marketing information in software and technology markets.

“We’re excited to be part of the SLAM 2006 event”, said Mr. Van Laeke. “Software executives recognize the value of competitive intelligence, but many have become frustrated with the cost and time demands associated with traditional intelligence gathering. Fortunately there are new techniques and technologies that make it easy to track competitor activity in unprecedented detail and scope. Using these methods, companies can stay a step ahead of rivals and improve their marketing and revenue results.”

"SLAM 2006 is a uniquely powerful event for the software market and we’re really pleased to have Mark Van Laeke as a featured speaker", said conference chairman John Cargile. “Our attendees and exhibitors alike are excited about the possibilities the event will offer, including great networking and relationship-building opportunities with senior-level market contacts."

About CI RADAR

Founded in 2004, Atlanta-based CI RADAR is an application service provider focused on the competitive intelligence and web presence analysis needs of business. CI RADAR solutions provide current and on-going intelligence information about competitors, prospects, partners, customers, industry developments, and internal vulnerabilities. Visit http://www.ciradar.com

Mark Van Laeke, founder and CEO of CI Radar, has more than two decades of technology company management experience. His background includes nine years as an Accenture consultant and the founding of two highly successful technology companies, VCG Software, Inc and CI RADAR. He is a frequent speaker and writer on competitive intelligence topics.

About the SLAM 2006 Conference

SLAM 2006 is organized by Software Business magazine and produced by Webcom Communications Corp., the magazine's publisher. For more information on this two-day conference and to view the current program, visit the event’s Web site at: http://www.softwarebusinessonline.com/slam_conf2006_index.htm.

About Webcom Communications

Webcom Communications is a publication and information services company based in Greenwood Village, Colorado, that serves advanced technology fields worldwide through its magazines, conferences, Web portals, newsletters, directories and database products. Visit http://www.infowebcom.com.

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Kent Jones
CI RADAR
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