Vendavo Adds to Management Team, Expands Business Consulting Group and Launches New Vertical Markets Initiative

Share Article

Company Appoints John Hanson, Vice President of Business Consulting and Names Sean Murphy, Vice President of Strategic Market Initiatives

Vendavo, the leading provider of price management software, today announced that John Hanson has joined the company as vice president of Business Consulting. With more than 16 years of management consulting experience at Mercer Management Consulting, a premier corporate strategy firm, Mr. Hanson will expand the organization to help Vendavo’s enterprise customers drive maximum value from their solutions. He will report directly to Al Crites, chief executive officer.

The company also announced that Sean Murphy, who launched the Business Consulting group more than three years ago and served as vice president of the group, was named vice president of Strategic Market Initiatives. This new organization is dedicated to the pursuit of vertical markets outside the company’s current leadership in chemicals, high tech and industrial manufacturing.

“We are extremely pleased to welcome John to Vendavo, and we’re proud to support Sean’s new initiative within the organization,” said Mr. Crites. “As Vendavo continues to grow and expand, we remain committed to working closely with each and every customer to understand the unique challenges that impact pricing in their business, and to implement the best mix of products and services possible to ensure their long-term success. Our business consulting organization is central to this effort, and it’s one of the key factors that differentiates us from other software companies.”

Vendavo’s Business Consulting organization was formed with the mission of delivering high-value solutions using experienced, cross-functional teams, a robust methodology, and effective, flexible tools to drive a phased approach for each customer’s implementation. From the first meeting to value realization, the group ensures that the customer’s price management opportunities are understood, translated into a robust solution and realized through a practical and effective roadmap. Its goal is to deliver solutions that generate maximum value and achieve results quickly with high certainty and low risk.

While a partner at Mercer Management Consulting, Mr. Hanson was responsible for the Communications and Information Group, and served as head of the firm’s 300 person Boston office. He earned his Artium Baccalaureatus (A.B.) in English and American Literature from Harvard University, and a Master’s in Business Administration from Georgetown University.

“I feel very fortunate to join Vendavo, the price management leader, as the executive team puts plans in place to scale the organization for continued growth,” said Mr. Hanson. “My consulting background, together with my understanding of B2B pricing environments, will allow me to refine and strengthen the methodology, training and professional skills of our staff. Our goal is to provide greater insight and value to our customers.”

Mr. Murphy has spent more than 15 years in enterprise marketing, product management, business development, strategic planning and price management. Prior to joining Vendavo in 2001, he served as vice president of product strategy at PeopleSoft and presided over the creation and launch of a new growth business, in addition to his leadership role for the firm’s flagship product. He also served as vice president for marketing and products at Ask Jeeves, where he built the company's business-to-business marketing and product management organization from the ground up. Mr. Murphy earned his Bachelor of Science and Master’s of Science degrees in Industrial Engineering from Stanford University, and an M.B.A. from the Harvard Graduate School of Business Administration.

About Vendavo

Vendavo delivers price management software to business to business companies worldwide. Vendavo’s clients improve their operating income by 1-2% of sales by pricing more effectively and by enabling comprehensive pricing processes. These clients span multiple industries, including chemicals, high-tech and industrial manufacturing, mill products, oil & gas and distribution. Vendavo is the price management solution of choice at over 70 client divisions in North America, Europe, Asia and worldwide. To learn more, or to request more information, visit

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Carleen LeVasseur
Visit website