MCorp. Presents at IQPC Conference: Marketing Financial Services to Baby Boomers

Share Article

Conference presentation focuses on branding and positioning strategies for products, services and companies targeting the baby boomer segment of the consumer market.

MCorp., a strategic brand and marketing consultancy, announced that the firm’s Managing Partner, Michael Hinshaw, will be presenting at Marketing IQ’s “Marketing Financial Services to Baby Boomers,” a three-day conference held March 27th through 29th in Chicago. Mr. Hinshaw will be speaking on branding and positioning strategies for products, services and companies targeting the baby boomer segment of the consumer market.

According to Mr. Hinshaw, the opportunities for marketing financial services to baby boomers are significant. “Though baby boomers are not a homogenous group, they share atypical attitudes towards the concept of retirement, with over three-quarters planning to continue working in some context beyond retirement age. With boomers quickly aging – every 8 seconds, a Boomer turns 50 – trillions of dollars will shift from illiquid personal and retirement plan assets into the investable assets market.”

The presentation, entitled “Branding: Positioning and Differentiating Your Firm, Your Products and Services,” focuses on strategies for effectively communicating with boomer consumers. It includes discussions on:

  • Positioning beyond over-50 stereotypes to effectively reach baby boomers
  • Understanding the importance of segmentation: Boomers are not a single market
  • How the right Touchpoints can drive Boomers closer to your organization
  • Increasing the relevance and credibility of your organization to Boomers
  • Delivering brands beyond marketing by focusing staff on service delivery
  • Prioritizing brand spending on initiatives that matter to Boomers

In addition, Mr. Hinshaw will serve as one of three panelists discussing future trends and new financial services products for boomers.

The conference, sponsored by Marketing IQ, a division of the International Quality and Productivity Center (IQPC), will include workshops and presentations for financial services institutions including banks, insurance companies and brokerages that are looking for new and innovative ways to develop and refine their organization’s baby boomer marketing strategies.

More information about the conference is available online at More information about MCorp. can be found at

About MCorp.

MCorp. is a strategic brand and marketing consultancy focused on increasing brand and marketing performance for its clients. Built on two decades of expertise in the disciplines of research, strategic planning, branding and integrated marketing communications, MCorp. develops actionable solutions that inform and motivate target audiences. Known for its blend of strategy, creativity, results and performance measurement, MCorp. drives acquisition, retention and loyalty throughout the customer relationship lifecycle. Representative clients range from funded start-ups to the Fortune 500, and include organizations such as Comerica Bank, Novell, GE, Fireman’s Fund, British Telecom and Wells Fargo. Recognized for both strategic and creative excellence by dozens of organizations including the Direct Marketing Association’s ECHO award, the Western Art Directors Club and Print Magazine, MCorp. professionals work from offices in the San Francisco Bay Area and Portland, Oregon.

About The International Quality and Productivity Center (IQPC):

The International Quality and Productivity Center excels at creating unique, vital business conferences, seminars and one to one meetings. Since 1973, hundreds of thousands of executives have trusted their events to provide accurate and objective information and ideas that enable organizations to ensure competitiveness and profitability. For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lannette Ingels
Email >
Visit website