Business Intelligence Spin-off Makes Debut at LinuxWorld NetworkWorld Show

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Upstart Communications has completed the spin-off of its software division, The Pointt Information Software Inc. The new company will be demoing their flagship product at the upcoming LinuxWorld/NetworkWorld show in Toronto April 25 and 26 within the Systems Solutions’ booth.

Upstart Communications, a Canadian interactive agency, announced today it has completed the spin-off of its software division, The Pointt Information Software Inc. (http://www.thepointt.com). The new company will be demoing their flagship product at the upcoming LinuxWorld/NetworkWorld show in Toronto April 25 and 26 within the Systems Solutions’ booth.

“Being its own company will allow The Pointt greater flexibility to achieve its potential, which is nothing less than changing the paradigm under which much of the Business Intelligence on the Web is developed,” stated The Pointt President David Mayerlen.

The company said it has reached such a size that the advantages of complete independence are greater than the advantages of integration of the two groups.

In response to inquiries about the timing of the event, Mr. Mayerlen replied: “Western companies are growing more concerned about their competitiveness with emerging powerhouses like India and China. Methodologies that worked fine ten, even five, years ago aren’t helping them. They need to work faster and smarter. This is what The Pointt promises.”

“Typically, information-based projects involve creating the same things over and over again from scratch – there’s information that needs to be collected, edited, searched, reported, and with secure access to it. What a waste! Companies are realizing that they need to get past these make-work projects and get on with building the Business Intelligence tools they wanted in the first place.

Richard Embro, President of Systems Solutions: “Their flagship product, The Pointt, has really established itself as a comprehensive solution for these issues that is easy to integrate and eliminates large overhead costs. We’re incredibly jazzed about their software… so much so that we invited them to demo it at our booth in NetworkWorld.”

Companies such as Unilever USA, Mattel Canada and Ryan Partnership are currently utilizing The Pointt on projects as diverse as forensic data analyses, project management/tracking, and online ordering/order management systems as well as Marketing-driven efforts such as web-centric promotions, e-greeting cards, and online contests.

The Pointt’s defining characteristic is its ease of use. The versatile web tool can easily be customized by someone with basic web knowledge through The Pointt’s easy to use interface, while still enabling extensive tailoring by an experienced web programmer.

About The Pointt Information Software Inc.

The Pointt helps large organizations easily manage their information. Their flagship product, also called The Pointt, accelerates Business Intelligence applications development and empowers non-IT employees, such as Marketing professionals and Project Managers, to manage their information directly, rather than relying on intermediaries. The Pointt also provides targeted applications such as Digital Asset Management and Content Management Systems.

For more information, visit http://www.thepointt.com. To setup an interactive demo, please contact Kristian Ward (647-724-8889)

Contact Information:

Edward Bebee / Press Contact

David Mayerlen / IT Contact

Kristian Ward / Sales Contact

The Pointt Information Software Inc.

2159 Danforth Ave.

Toronto, ON

M4C 1K2

647-724-8889

416.693.9400 fa

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Edward J. Bebee