Numobiq Co-Founder Kenneth Lui To Lead Product Strategy & Business Development

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Kenneth Lui, start-up Numobiq co-founder, to lead product strategy & business development at the company. Lui’s strong carrier business experience & shared passion for enabling mobile data services aligns Lui with Numobiq’s vision. Numobiq to deliver solutions that facilitate easy, real-time access & management of life-style content -- solutions which are changing the very nature of the wireless marketplace.

Numobiq, Inc. (http://www.numobiq.com), the leading provider of software solutions that enable and simplify information delivery from content providers to mobile phone users, today announced co-founder Mr. Kenneth Lui will lead product strategy and business development as VP of Product Marketing and Business Development.

Lui created and marketed mobile Java(TM) technologies to global handset manufacturers and carriers for six years, and has over thirteen years of experience in the technology industry. He has worked with leading carriers such as Sprint, Vodafone and NTT DoCoMo to enhance consumers’ mobile experience by delivering innovative mobile technology platforms and applications, which drove the explosive growth of Java-enabled handsets worldwide.

“During Kenneth’s career, he has demonstrated the ability to deliver mobile platforms and applications to help carriers and handset manufacturers drive revenue growth. His background and experience in the mobile business complement the Numobiq team,” said Mike Rogers, founder, president and CEO of Numobiq. "Under Kenneth’s leadership, the Numobiq team will develop an entirely new marketplace that combines a novel business model and unique technology platform to meet our customer needs.”

“Numobiq’s solutions facilitate easy, real-time access and management of life-style content, which changes the very nature of the wireless marketplace,” said Kenneth Lui, co-founder and VP of Product Marketing & Business Development. “It is increasingly important for carriers and MVNOs to offer targeted content to highly segmented subscriber bases, while reducing cost and time-to-market in content deployment. The opportunities and rewards for serving this market are significant. Numobiq is uniquely positioned to redefine the mobile marketplace as it is known today.”

Prior to Numobiq, Lui spent more than seven years at Sun Microsystems, Inc. leading the business and marketing group for mobile and embedded technologies in the areas of business strategy, product management, industry and technical marketing, carrier engagement, and the Java Verified Program. He is one of the original members who brought Sun's Java Platform, Micro Edition (Java ME) to the wireless market in 2000. Preceding Sun, Lui held senior engineering positions at Sybase/Powersoft and Andersen Consulting. He is a Sun Certified Java Programmer, Developer and Architect.

Lui earned his bachelor of engineering degree from the University of Toronto, and is an MBA candidate at the Haas School of Business, University of California, Berkeley.

About Numobiq, Inc.

Founded in 2005, and located in Pleasanton, CA, Numobiq offers a groundbreaking business model and technology platform that is revolutionizing interactive communication and information access. Numobiq’s innovative solutions target the needs of all members of a new information ecosystem, including consumers, carriers, MVNOs, content developers, advertisers, merchants and sponsors.

For more information visit http://www.numobiq.com or call +1 925 938-8996.

Numobiq is a trademark of Numobiq, Inc. All other brand and product names are registered trademarks, trademarks or servicemarks of their respective holders and are gratefully acknowledged. All specifications subject to change without notice.

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