Knowledge Factor and Metrixx Partner to Revolutionize Continuing Medical Education (CME)

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Given the critical nature of Continuing Medical Education, more and more emphasis is being directed at accountability—what is being delivered and how it is being measured. Are the physicians receiving education that improves performance and results in positive behavior? Metrixx and Knowledge Factor have joined forces to bring Confidence-Based Learning (CBL) to the CME marketplace.

Over $1 billion is spent annually on Continuing Medical Education (CME) for physicians. Given the critical nature of CME, more and more emphasis is being directed at accountability—what is being delivered and how it is being measured. Are the physicians receiving education that improves performance and results in positive behavior?

That is the challenge being addressed with the recent partnership between Knowledge Factor, Inc. and Metrixx, an independent, physician-driven CME learning assessment and outcomes measurement company. Metrixx has joined forces with Knowledge Factor to bring Confidence-Based Learning (CBL) to the CME marketplace. Confidence-Based Learning is a methodology that ensures that learning actually takes place. It does this by measuring precisely what people know and don’t know, without guesswork and doubt contaminating the results, and rapidly remediating learners’ gaps in knowledge and confidence.

CME supporters, mostly large pharmaceutical companies, want to see a return on education for internal business and external regulatory reasons. “Both medical education supporters and providers have long talked about how to measure the impact of CME. With Knowledge Factor, Metrixx brings to the table both a unique learning assessment tool and a proven learning system that engages learners and provides unparalleled value,” said Doug Pousma, MD, MBA and President of Metrixx.

“Knowledge Factor’s Confidence-Based Assessment™ is just what we need in CME—a proven, validated, and unique tool that quantifies what CME professionals learn, what they’re masterful with, and their areas of doubt. It provides individual and customized educational needs analysis,” Pousma continued. “The Confidence-Based Learning methodology provides busy healthcare professionals the opportunity to self-assess, learn, and achieve 100% mastery over educational material. It perfectly links CME learning objectives with educational outcomes and remediation of knowledge and confidence gaps. Now CME educators and sponsors can justify expenditures and document compliance with CME guidelines. It’s just what the doctor ordered!”

CBL is unique in its ability to define what people need to learn by understanding what ignorance, doubt and misinformation exist within learners. The process differentiates between:

  • Mastery - correct and confident knowledge
  • Doubt – correct knowledge that is believed without full confidence
  • Guesswork – lucky guessing that is not accompanied by any competence
  • Ignorance – no knowledge.

The CBL System can capture and validate knowledge confidence because of the unique structure of the assessments it uses as the basis for its learning process.

This patented assessment simultaneously measures the relationship between confidence and correctness. Mastery is accurately and consistently identified, knowledge gaps are clearly revealed, and guessing is eliminated because it is not rewarded as it is in conventional assessments and certifications.

“There is no profession where it is more critical to remove the uncertainty of guesswork and doubt and ensure knowledge confidence than the healthcare industry,” said Mark Dreher, CEO of Knowledge Factor. “Joining forces with Dr. Pousma and Metrixx will enable us to spread the word about Confidence-Based Learning and solve a critical need in the Continuing Medical Education field – that of ensuring knowledge confidence.”

Knowledge Factor, Inc.

Founded in 2000, Denver-based Knowledge Factor is the leader in Confidence-Based Learning. The Company is the owner of a patented and effective methodology it calls Confidence-Based Assessment™, or CBA™, which for the first time measures both knowledge and confidence and removes guesswork from training. The Company's CBL System measures competency, validates learning and provides a rapid and targeted learning solution to organizations and individuals. For more information, go to

Metrixx, LLC

Metrixx, LLC is an independent, physician-founded and operated Learning Assessment and CME Outcomes Company based in Highlands Ranch, CO. The Company offers a valuable toolbox of application in higher learning, professional performance, and quality improvement. Metrixx works with Colorado State University’s Center for Applied Statistical Expertise to design and report. For more information, go to

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.

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Alicia Hassinger