Surprise, AZ (PRWEB) March 28, 2006
Second Time Around Bride recognizes the changing social landscape of marriage in the 21st century. Many women believe strongly in the institution of marriage and are entering the marriage experience for the 2nd, 3rd, (or more) time. The needs, interests, and maturity of the second time bride can be quite different from the first marriage in the teens or early twenties. The wedding dresses in traditional wedding dress stores do not offer the second time bride much variety. Long, flowing white princess dresses occupy 98% of the storefront windows, racks and catalogs. For the mature bride, excited and as committed as ever to her man and to marriage, there are few gowns that can make her new statement (mature, progressive, in love again) or meet her need (a mid length gown, a hint of sassy, maybe the traditional white but maybe not, a gown that is not pretentious but sets off her more seasoned beauty). However, at Second Time Around Bride she can find them.
Where and how did Second Time Around Bride begin? From first hand experience. We, the founders, fell in love in our 40’s , in a relationship that made all others in our past pale by comparison. It was her third, his second marriage. Frustrated by the wedding gown shopping experience, we had to get creative. Learning from that experience, we understood that there must be millions of women in the same situation. We turned our energy from our successful careers in Fortune 500 corporations to our passion for meeting this need. Variety of mid length gown choices, at reasonable cost and high quality were our driving principles.
And how do we offer this variety at such quality and low cost? We carefully select suppliers that do quality work that we ourselves inspect, favoring small or medium size businesses. Such businesses have very low overhead, and we pass these savings on to our customers. However, we are not a "discount" seller; our dresses are exquisite, unique and worth every cent you will spend, so we never have sales, special bargains or clearance items. Second Time Around Bride also has low overhead since we do not keep an inventory. No inventory is needed since we work to ensure the fastest possible turn around time for you, tracking every single sale knowing that each gown is precious to some single bride. Simply put: no warehouse, low overhead, excellent suppliers, and top notch service.
In addition, we seek suppliers that share our vision to reach not only first time around brides, but brides experiencing marriage the second time (or more). You will see that a large proportion of our gowns are mid-length and can be worn for all formal or semi-formal occasions, and are, shall we say, arresting. That is, we prefer gowns that are head-turners, exciting, creative, and that leave no doubt in answering the question, "Who is the bride in this crowd?" Our suppliers understand this and join with us in bringing to you an assortment of gowns that will quicken your heartbeat as you peruse them for the one that you will call your own.