Zürich Named Best European IT and Telecom Infrastructure Location at MIPIM in Cannes

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The city of Zürich and the Greater Zurich Area have been elected winner and runner-up in a business location competition organized by fDi magazine (foreign direct investment), a unit of the Financial Times Group.

It underlines the competitiveness of the Greater Zurich Area as a business, expansion and investment location that has attracted companies like Google and Red Herring.

Zürich, Switzerland / Cannes, France; March 27 2006 – The city of Zürich and the Greater Zurich Area have been elected winner and runner-up in a business location competition organized by fDi magazine (foreign direct investment), a unit of the Financial Times Group. The awards were held during the world’s leading real estate event, MIPIM, in Cannes, France.

The city of Zürich excelled among 89 European business locations and was named European location with the best IT and telecommunications infrastructure 2006/7. Crucial factors for the decision of fDi magazine were the availability and speed of broadband internet connectivity and the wide-spread use of mobile technology among the population.

Within Switzerland, Zürich had already won the title of “City of the Future“ and surpassed national competitors in 28 categories like business potential, IT and Telecom infrastructure, human resources, transportation and quality of life.

fDi magazine also honored the Greater Zurich Area and its location marketing agency, Greater Zurich Area AG. The fDi jury in Cannes bestowed upon the business region around Zürich the title of “Region of the Future“ Switzerland and named it runner-up for “Central European Region of the Future.“

“That we proved as attractive for foreign direct investment as many strong Eastern European contenders makes us especially proud," said Sonja Wollkopf, Chief Operations Officer of the Greater Zurich Area AG. “It underlines the competitiveness of the Greater Zurich Area as a business, expansion and investment location that has attracted companies like Google and Red Herring.“

About the Greater Zurich Area AG

The Greater Zurich Area AG, a nonprofit organization, is the marketing association for the Greater Zurich Area business region. It recruits international companies abroad and assists them with setting up companies and making investments in the Greater Zurich Area. Its sponsor is the “Stiftung Greater Zurich Area Standortmarketing,” a public-private partnership that was established in November 1998. Since that time, its membership has grown to include the cantons of Aargau, Glarus, Graubünden, Schaffhausen, Schwyz, Solothurn and Zürich, the cities of Zürich and Winterthur, and several Swiss companies. http://www.greaterzuricharea.ch

For further information, please contact:

Marc Neumann, International Media Relations, Greater Zurich Area AG

Tel: +1 212 427 7185,

Marion Graber, Corporate Communications, Greater Zurich Area AG, Zürich

Tel: +41 44 254 59 07,

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