A Brand New U: Branding Strategies In Higher Education Addressed At Upcoming Eduventures Conference

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Executive-Level Program to Address Branding Opportunities and Tactics: Eduventures, the leading research and consulting firm in the education market, will convene its annual Competing in Higher Education conference in Boston, MA, May 30-June 1. Presidents, marketing executives, and other key decision-makers from leading higher education institutions and solution providers will have the opportunity to learn strategies and tactics for marketing their programs and increasing target student enrollment.

Eduventures, the leading research and consulting firm in the education market, will convene its annual Competing in Higher Education conference in Boston, MA, May 30-June 1. Presidents, marketing executives, and other key decision-makers from leading higher education institutions and solution providers will have the opportunity to learn strategies and tactics for marketing their programs and increasing target student enrollment.

The Competing in Higher Education conference is designed for executives from both higher education institutions and education companies serving the postsecondary market. Conference sessions, designed to elicit strategic, actionable recommendations for participants, will include:

  • Higher Education Marketing: How and Why Does Brand-Building Matter
  • Branding for Success: Branding Challenges at the Institutional Level
  • Brand Extensions: Branding at the School/Program Level
  • One-to-One Marketing: Building Value Propositions for Diverse Audiences
  • Driving Growth: Case Studies in Higher Education Strategy
  • Technology-Enhanced Marketing: Enabling Markets of One?
  • Branding an Online Learning Program: How Will Your Institution Compete?
  • Student Retention: Driving Graduation Rates

In addition, Northeastern University President Dr. Richard M. Freeland has agreed to keynote this year’s conference. Known as an innovative thought-leader in the higher education community, President Freeland has also been recognized for his ability to move from strategy through action to results.

The intimate and highly engaging format of the event will optimize the opportunities for open dialogue and interaction among attendees. Participants will also benefit from the insights of Eduventures’ analysts throughout the event.

Competing in Higher Education is presented by Eduventures and sponsored by Compass Knowledge Group, Degrees.com, SMARTHINKING, AzoogleAds, ClassesUSA, CUnet, Education Sales Management, and VentureDirect Worldwide.

For more information and to register for the Competing in Higher Education conference, visit http://www.eduventures.com. Early bird registration discounts apply until April 15, 2006.

About Eduventures

For more than a decade, Eduventures has been the most trusted name in the education industry for market research, consulting services, and peer networking. Its clients include senior administrators and executives from leading educational institutions and companies serving the K-12, higher education, and corporate learning markets, as well as decision-makers in government agencies and the investment community. For more information, visit http://www.eduventures.com.

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Steven Shapiro
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