IDRC Announces Franchise Expansion Plan, "Opens Doors" for Entrepreneurs in $200 Billion Home Improvement Industry

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Interior Door Replacement Company Catches Attention of ABC’s “Extreme Makeover: Home Edition”

With approximately 26 million homeowners investing in home improvements and replacing America's 1.16 billion doors, the Interior Door Replacement Company (IDRC) is primed to grab a significant share of the $200 billion home improvement market. With 17 locations operating successfully in four states, IDRC announced today it will offer exclusive franchise territories in California, Arizona, Texas, Colorado, Washington, Oregon, and Nevada, and projects to easily open 200 locations in the next 10 years throughout the country.

IDRC (http://www.interiordoor.com) is the largest company of its kind in the United States, providing customers with a complete "one-stop" service specializing in the replacement of uninspiring flat doors with designer raised-panel molded doors. Founded in 1997 in Mountain View, California, IDRC started franchising in 2002 following increasing market demand and high marks from its core customer base of homeowners, general contractors, home stagers, realtors and interior decorators, who all realized that new doors made significant impacts in both the appearance and value of today's homes.

"Until now, there has not been a company offering homeowners a one-stop, hassle-free door replacement service," said Mike McElroy, founder and chairman of IDRC. "Based on the strong demand for home door replacement, many of our franchisees experience immediate sales that equate to being booked out weeks and months in advance. Now we are extending that business opportunity to qualified candidates around the country."

IDRC differentiates itself with a hassle-free installation system that allows the production teams to perform most work off-site, eliminating messes and keeping the process simple and non-disruptive for homeowners. In all, IDRC spends only two hours in the customer's home and passes the reduced overhead to customers in the way of an affordable improvement. General contractors and larger home improvement stores have difficulty competing, frequently referring customers to IDRC. The company also offers customer showrooms that display the wide selection of doors, handles, paint colors, and finishes.

In fact, even the popular reality television program Extreme Makeover: Home Edition enlisted IDRC for door replacement because the company's services matched criteria for the show's tight weekly production schedule and selective tastes in contemporary design.

Company founder and chair Mike McElroy said many of IDRC's jobs come from 'do-it-yourself' husbands who tried to hang their own doors, but became frustrated and couldn't finish the job, as well as people who became frustrated with the lack of knowledge and limited product selection offered by contractors or home improvement stores. McElroy noted that statistics continue to back up the solid market and consistent demand for IDRC's niche. For example, one out of every five of the 100 million U.S. households move annually, and of the 1.16 billion interior doors, 88 percent were installed before 1990.

President and CEO Dave Winter said IDRC offers an economy resistant franchise opportunity. "As long as people continue to either move, or update their existing homes, there's plentiful opportunity for jobs in every market around the nation," said Winter, noting that realtors continue to be a prime source of return business for our franchise owners.

IDRC franchisees receive a protected, exclusive territory, as well as ongoing training and support. Winter said the franchise seeks candidates with strong communication and customer service skills, and a business background. Investment costs range from $147,000 to $250,000, which includes training, equipment and tools, working capital, marketing materials and trucks.

"We believe it's better to do one thing better than everyone else, than to do 10 things as good as anyone else," McElroy said. "When it comes to interior door replacement, we're it. For the right candidate, an IDRC franchise is the opportunity of a lifetime."

About Interior Door Replacement Company

Founded in 1997, Interior Door Replacement Company (IDRC) is the largest company of its kind in the United States. IDRC provides customers with a complete "one-stop" service specializing in the replacement of uninspiring flat doors with designer raised-panel molded doors. Currently with 17 locations in four states, IDRC has territories available for franchise expansion in California, Arizona, Texas, Colorado, Washington, Oregon, and Nevada. The company projects to open 200 locations in the next 10 years nationwide. For more information, visit http://www.idrcfranchising.com or call 1-866-315-IDRC.

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