Mpire Releases Mobile Market Research Tool Helping eBay Shoppers Prowling for Products to Separate Deals from Duds

Free Trial of Mpire™ Researcher Mobile answers key questions for shoppers by showing products’ price, popularity and profit potential on eBay

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SEATTLE, WA (PRWEB) March 28, 2006

For millions of eBay buyers and sellers, finding “hidden treasure” isn’t a desert island dream, it’s about scouring their favorite shops, yard sales, thrift stores, flea markets and antique shows, to find products they can resell at a profit. However, knowing which objects to pounce on and which ones to pass up can be a major challenge without knowing off-hand the eBay profit potential. A new mobile application from Mpire (http://www.mpire.com), a provider of tools and services to help anyone start, run and grow a successful business on eBay, offers on-the-go research that instantly shows how well specific items will sell on eBay. Mpire™ Researcher Mobile, developed for Mpire by mFoundry, a leading mobile application publisher and platform provider, is based on the company’s popular web-based Mpire™ Researcher, and is now available as a free trial.

“In just the first two months since we launched Mpire Researcher online, we’ve performed more than a hundred thousand searches that have helped people make great eBay buying and selling decisions,” said Dave Cotter, CEO for Mpire. “With our new mobile version of Researcher, we bring the power of eBay research to people when they need it most – as they travel outside of the home actively looking for products to buy and sell, eliminating the guess-work of whether or not an item is a good deal. With Researcher Mobile, users can stumble across a product anytime, anywhere and easily access the crucial information they need to make profitable purchasing decisions.”

Mpire Researcher is a free web site that searches through millions of eBay listings to tell you exactly how well the listings on eBay that match your search performed. In a snap you can find out the percent sold and average selling price – valuable information for any eBay buyer or seller. Researcher also displays critical information helping sellers make the best decisions about how to list their items by displaying top keywords, how long the auction-style listing should last and even the best day and time to close a listing so sellers can make sure their item sells for the best possible price.

Now, Mpire Researcher Mobile puts all the power of the Web-based Researcher into a mobile phone. Researcher Mobile helps eBay sellers make sure they never overpay for an item in the hopes of selling it on eBay for a higher price. And for any shopper, it’s a great way to see whether you can buy it more cheaply on eBay before you buy it in a store or a yard sale. Mpire has also added a mobile phone section to its Mpulse pages that track top eBay selling information on some of the best selling product categories ranging from iPods to Star Wars collectibles.

Mobile Researcher is now available as a free trial and will convert to a paid version later this spring. The application is supported on most handsets across all major phone carriers, including Sprint, AT&T Wireless, Cingular, Verizon and T-Mobile. A complete list of compatible handsets and carriers, as well as download information, is available at http://www.mpire.com.

Researcher Mobile is the latest addition to Mpire’s suite of services designed to help dedicated eBay sellers successfully run their business. In addition to its Researcher tools, Mpire also offers Mpire™ Builder, a subscription-based end-to-end listing management service, currently available for a free 30 day trial. The web-based service provides powerful business management tools that integrate with eBay, PayPal, and other resources to provide automated listing management, intuitive financial tracking and reporting, customer contact management and consignment management, inventory tracking and more. In addition, Mpire provides a free listing tool - Mpire™ Launcher - and houses a robust Online Business Resource Center. For more information visit http://www.mpire.com.

About Mpire

Mpire™ is committed to empowering millions of people to run their own online business. Mpire’s complete, easy-to use services dramatically simplify how online business owners manage all aspects of their business activities, making online sellers more successful. Designed initially for the serious eBay business owner, Mpire’s web and mobile-based suite of free and affordable flat-rate subscription services seamlessly integrate all the tools an online seller needs to better track, manage and successfully operate their business. Mpire’s services save business owners valuable time and provide them with powerful management insights, allowing them to make more informed decisions and concentrate on growing their business. Founded in 2005, Mpire is backed by Ignition Partners and former eBay executive Richard Rock. Visit http://www.mpire.com for more information.

About mFoundry

Offering great flexibility, mFoundry's mWorks platform enables companies of all sizes to develop premium and ad supported applications that are distributed via carriers, content partners and retail outlets. mFoundry is a leading mobile application publisher and platform company that provides a comprehensive solution for developing and distributing mobile applications. mFoundry's customers include Fortune 500 marketers such as Nestle, Lexus, and Advance Auto Parts.

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