Sunnyvale, CA (PRWEB) March 28, 2006
The Phelon Group announced today that CEO, Promise Phelon, will co-present at the third annual Customer Reference Forum with Network Appliance Customer Reference senior manager Holley Garmany. The event will take place at the W Hotel in San Francisco on Thursday, March 30, 2006 at 9:30 a.m.
Garmany is the developer of the Network Appliance customer reference management program, Evidence2Win. Focused on the importance of meeting the needs of the field sales organization, Garmany’s program provides the insight and evidence required at each stage in the sales cycle to optimize sales wins. It draws on proven customer reference methodology as well as cutting-edge research. The presentation will provide conference attendees with strategic and tactical program details that can be implemented to gain meaningful results within a 90-day timeframe.
“The industry has grown far beyond success stories into a sophisticated use of data to drive prospects toward buying decisions. The equation that I’ve used with great success – Strategy + Execution = Results – can be duplicated in savvy customer reference organizations to meet the needs of the entire enterprise,” said Holley Garmany, senior manager at Network Appliance.
Phelon’s portion of the presentation will review the results of The Phelon Group’s annual industry Customer Reference Program Benchmarking Study and provide concrete examples that demonstrate how to win executive support for reference programs, communicate customer marketing program benefits to all stakeholders and delight the sales force with custom-tailored data that helps win deals.
“Holley Garmany’s industry-leading Evidence2Win customer reference program at Network Appliance has garnered enthusiastic executive support for good reason – it demonstrates that results are received from the fusion of strategy and execution,” said Phelon Group CEO Promise Phelon. “Clearly, customer reference programs have a broad sphere of influence and inform management, customers and potential customers – as well as the sales force.”
To register for the Customer Reference Forum, please go to:
About The Phelon Group
The Phelon Group is a strategic consultancy focused on the development, maintenance and extension of mutually beneficial customer relationship programs and initiatives. Its work helps companies better understand and monetize customer relationships, resulting in increased revenue streams and faster sales cycles, high-impact marketing and positive word-of-mouth, and a competitive edge in the marketplace. The Phelon Group conducts engagements for leading enterprise solution providers such as Amdocs, Computer Associates, EDS, Mellon Investor Services, and Network Appliance. For information, please contact marketing -at- phelongroup.com.
For more information, press only:
MKeeffer Consulting, LLC
# # #