Postcard Promotions How-to Manual Marks Third Edition

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Western Sky Communications announces the publication of Postcard Marketing Secrets, Third Edition. It shows readers how to promote their businesses with direct mail postcards, evaluate their results, and build a comprehensive marketing plan.

Western Sky Communications announces the publication of Postcard Marketing Secrets, Third Edition. Written by Western Sky Communications owner Martha Retallick, Postcard Marketing Secrets shows readers how to:

1. Promote their businesses with direct mail postcards.

2. Evaluate the results of their postcard marketing efforts.

3. Build a comprehensive marketing plan that includes postcards and other promotional tools.

Postcard Marketing Secrets consists of three PDF e-books, two Excel applications, and a complete set of instructions. Included in the package are:

1. The Postcard Marketing Secrets PDF e-book. It begins with a guide to the process of planning, implementing, and evaluating a postcard marketing campaign. Then, readers are introduced to 10 business people who have successfully used postcards. The e-book concludes with a Resources for Postcard Marketers section offering:

  •      An international list of postcard printing companies.
  •      Leads to mailing list rental agencies and mailing list cleaning services.
  •      A bibliography of books, websites, and organizations of interest to marketers.

2. The Direct Mail Return on Investment Calculator. This Excel application includes two calculators, one with U.S. dollars, and the other without. Each one can figure the ROI for a completed campaign, or for one that is being planned.

To use the Direct Mail Return On Investment Calculator, a user enters:

  •      The costs of the mailing
  •      Size of the mailing
  •      The number of people who responded to the offer
  •      The number of sales closed

Then the Direct Mail Return On Investment Calculator totals the costs, and also figures response rate, sales closing rate, and ROI.

3. The 25 Marketing Tools Tracker. This Excel application incorporates 25 commonly used marketing tools. They include:

  •      Seeking publicity
  •      Sending postcards
  •      Advertising
  •      Offering free samples
  •      Giving and getting referrals

The Tracker helps users keep track of their marketing efforts on a daily, weekly, and annual basis.

Postcard Marketing Secrets is now available for purchase at:



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Martha Retallick
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