CUDL Receives Auto Dealer Monthly’s Prestigeous Diamond Award as an Industry Leading Credit Lender

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Company is recognized by nation’s dealers in magazine’s annual Dealer’s Choice industry survey awards.

CU Direct Corporation (CUDL), which administers the Credit Union Direct Lending (CUDL) program, the nation’s largest point-of-sale lending network for credit unions, announced today that they have been named this year’s recipient of Auto Dealer Monthly magazine’s Diamond Award for the Prime Credit Lender – Non-Captive category of the magazine’s 2006 Dealers’ Choice Awards.

This was CUDL’s first year receiving the prestigious award, as their overall survey rating ranked them ahead of both Citizens Bank and Wells Fargo Auto Finance, which won the Platinum and Gold awards respectively. The survey, which provides dealers the ability to choose winners in 20 distinctive categories of products and services, had nearly 16,000 votes cast. Ratings were gathered on the performance of the product or service as well as the support and service from the provider and the overall value compared to cost to the dealership.

We are very thankful to both Auto Dealer Monthly and their readers for recognizing CUDL with the Diamond Award,” said Tony Boutelle, CUDL’s President and CEO. “We accept this award on behalf of all the credit unions on the CUDL platform that are providing dealers with great service and helping them sell more automobiles,” continued Boutelle.

The CUDL network was the nation’s first indirect and point-of-sale lending platform for credit unions, providing a network where credit unions and dealers can successfully work together to achieve a common goal – to increase auto loans and sales, while providing automobile buying convenience for credit union members. Currently, the ever-growing CUDL network includes over 7000 dealerships and 550 credit unions with 17.3 million potential car buying members, in over 40 states nationwide.

About CU Direct Corporation

Based in Rancho Cucamonga, California, CU Direct Corporation (CUDL) is the leader in indirect lending services for the credit union industry. As a result of its recent merger with Indirect Services Inc., CUDL administers both the Credit Union Direct Lending (CUDL) and DecisionApp programs, which allow members to receive credit union financing at the auto dealership through an automated decisioning system. As a Credit Union-owned Service Organization, CUDL develops custom applications, training and marketing programs to help credit unions achieve their indirect lending goals. Participants include more than 7,000 dealerships and 550 credit unions in over 40 states nationwide. For more information on CUDL, visit Credit union members can find all the latest AutoSMART auto buying and research tools at:

Contact: Bill Meyer

CU Direct Corporation


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