MarketingSherpa Offers Viral Marketing 2006 Report Featuring Benchmark Data From 790 Viral Advertisers Free Until April 8th

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MarketingSherpa has released its second annual Viral Marketing Report, featuring eight charts of data from 790 surveyed viral advertisers. The Report also includes five tips to improve viral campaign results for marketers targeting social networking sites such as MySpace, del.icio.us, and the blogging community. Free copies are available at this permanent link until April 8th: http://www.marketingsherpa.com/sample.cfm?contentID=3221

MarketingSherpa has published its second annual Viral Marketing Report, featuring eight charts of data from 790 surveyed viral advertisers. The Report also includes five tips to improve viral campaign results for marketers targeting social networking sites such as MySpace, del.icio.us, flickr, and the blogging community. Free copies are available at this permanent link until April 8th: http://www.marketingsherpa.com/sample.cfm?contentID=3221

MarketingSherpa surveyed the viral marketing specialists within its weekly readership of 173,000 marketing professionals in March 2006. The following marketing benchmark charts are available exclusively in the new Viral Marketing Report:

#1. Viral campaign goals: business-to-business vs mass consumer marketers

#2. What metrics are viral marketers measuring?

#3. What works in viral - experienced marketers' results

#4. Why experienced viral marketers use viral tactics

#5. Campaign costs estimated by experienced viral marketers

#6. Campaign costs estimated by inexperienced viral marketers

#7. Viral marketing tactics used by experienced B-to-C marketers 2006

#8. Viral marketers' planned campaigns and tests for 2006

Historic note:

Viral advertising online is officially ten years old as of 2006. Viral techniques are promotional campaigns that spread 'like a virus' because of the interesting nature of the content, which might include games, video, audio, quizzes, polls, humor, sweepstakes, contests, etc. The campaign usually draws people to a specific page or microsite built especially for that purpose.

About MarketingSherpa:

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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Robin Seidner
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