Retail Web Sites Benchmarked in New Internet Study

Share Article

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Retail Web sites have generally outperformed the ISAR Index beating the average seven of the past nine years. Retail Web sites are strong in design, content, interactivity, copywriting, and ease of use – beating the 3-year criteria averages across the board.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Retail Web sites have generally outperformed the ISAR Index beating the average seven of the past nine years. Retail Web sites are strong in design, content, interactivity, copywriting, and ease of use – beating the 3-year criteria averages across the board. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Web sites have allowed retailers to expand their brands and reach beyond geographic boundaries,” said William Rice, President of the Web Marketing Association. “Their expertise in catalog marketing has served them well in translating those skills to their Web development. However, Internet consumers expect more from the online retail sites and will stick with brands that best meet their online shopping needs.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Retail Web site winners.

2005 HP Home & Home Office Store - http://www.hpshopping.com/
2004 Nike ID - http://awards.web.rga.com/2005/nike_id.html
2003 HP Home & Home Office Store - http://www.hpshopping.com/
2002 - ECCO USA, Inc Web Site - http://www.webaward.org/winner.asp?eid=2187

A complete list of past winners can be found at http://retail.webaward.org

The WebAward competition also has a shopping category for retailers. Here are some of the past WebAwards Best Shopping Web site winners.

2005 The Luxury Gift Company Online Shop - http://www.theluxurygiftcompany.com/
2004 Gevalia Web Site - http://www.gevalia.com/
2003 RLGirl – http://www.rlgirl.polo.com/rlgirl/explore/island_hangouts.asp
2002 – Hot Topic - http://www.hottopic.com/

Retailers wishing to have their Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are retail Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty pageant that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

William Rice
Visit website