Boston, MA (PRWEB) March 31, 2006
According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, radio Web sites have underperformed the overall ISAR Index since 2000. Radio Web sites underperformed the 3-year criteria averages across the board. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.
“Radio Web sites have the dubious distinction for having the second lowest overall average score of any industry tracked by the WebAwards,” said William Rice, President of the Web Marketing Association. “Radio Web sites can build an extremely loyal following by effective uses on-air promotions and harnessing technology to stream rich media content to user’s online enjoyment. However, many radio Web site are saddled with an overabundance of advertising and content that make finding useful information difficult.”
Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.
Here are some of the past WebAwards Best Radio Web site winners.
2005 Classical 102.1 KDFC – http://www.kdfc.com/
2004 Live365 Internet Radio – http://www.live365.com/
2003 WBCL Radio Network - http://www.wbcl.org/
2002 - Live365 Internet Radio – http://www.live365.com/
A complete list of past winners can be found at http://radio.webaward.org
Radio stations and networks wishing to have their Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.
“Of course, as in every industry, there are radio Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty pageant that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”
About the WebAwards
The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.
Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.
For additional information contact:
President, Web Marketing Association, Inc.