Sports Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Sports Web sites have generally outperformed the overall ISAR Index with the exception of 1998 and 2001. Content is the driving force behind most sports Web sites and they also tend to score well for design, copywriting, and use of technology.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Sports Web sites have generally outperformed the overall ISAR Index with the exception of 1998 and 2001. Content is the driving force behind most sports Web sites and they also tend to score well for design, copywriting, and use of technology. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Sports-related Web sites have the third highest average score among all industries participating in the WebAward program,” said William Rice, President of the Web Marketing Association. “Sports sites are above average in each of the judging criteria 3-year averages and consistently is in the top five of each judging criteria. Sports Web sites benefit from a fanatical fan base who count on their favorite Web sites to stay in-the-know about sporting news and events.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Sports Web site winners.

2005 Nike Basketball - http://awards.web.rga.com/2005/bball.html
2004 RBK Sound and Rhythm – http://www.reebok.com/x/us/rbk/features/alleyes/
2003 Prince Tennis Website – http://www.princetennis.com/
2002 - CBS SportsLine.com - http://cbs.sportsline.com/

A complete list of past winners can be found at http://sports.webaward.org

Sports companies and organizations wishing to have their Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are sports Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty pageant that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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