Pharmaceutical Marketing Compliance: A Path to Operational Excellence?

BusinessEdge Solutions Inc. experts to speak on operational excellence at the Strategic Pharmaceutical Marketing Seminar.

East Brunswick, New Jersey (PRWEB) March 29, 2006 -- FDA, OIG guidelines, state mandates, PhRMA guidelines, ACCME guidelines, the list of regulations and guidelines goes on and on. How do pharmaceutical marketers remain creative and competitive while acting in a responsible and compliant manner, to say nothing of staying out of prison?

Pat Pesanello, Chief Knowledge Officer, and John Moore, Solutions Partner, of the Life Sciences practice at BusinessEdge Solutions, will present “Marketing Compliance: A Path to Operational Excellence?” at the Strategic Pharmaceutical Marketing seminar at 10:30am on March 31 at the Princeton Marriott Hotel & Conference Center in Princeton, NJ. BusinessEdge Solutions is an industry-focused business and technology-consulting firm offering strategy, process optimization and solution integration to clients in the Life Sciences industry.

Ms. Pesanello and Mr. Moore will describe the benefits of an operational approach to managing compliance in marketing. They will talk about how companies can meet today’s new requirements as well as improve the consistency and quality of marketing programs and materials. They will provide two “how to” case illustrations, one to improve the review and approval of promotional materials and the second to enable the review of educational grant requests. Also, they will discuss how a compliance program can support early response to emerging issues like the AMA’s Prescribing Data Restriction Program, which takes effect July 1st, 2006.

About BusinessEdge:
BusinessEdge Solutions Inc. drives competitive advantage for its clients by leveraging its vertical domain thought leadership and asset-leveraged consulting enabled by pre-engineered business and technology solution frameworks to reduce the time, cost and risk of delivering breakthrough results. BusinessEdge is distinctive among consulting firms in that its multidisciplinary consultants have an average of 15 years of industry-specific experience and expertise. This strong industry knowledge and technology know-how is at the core of the company’s unwavering commitment to create vision for its clients – and is the driver behind its delivery of high-impact business solutions. See www.businessedge.com for a more detailed view of the firm’s expertise and a complete listing of all its capabilities and solutions.

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