Blimpie® Celebrates 42 Years Of America's Great Taste In Music And Sandwiches Vote Online at Blimpie.com for Favorite Song of Past 42 Years

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In honor of its birthday, consumers can visit http://www.blimpie.com, between April 4 and April 30, 2006, to vote online for their favorite #1 song from the past 42 years as well as their favorite ‘Hot Classic’ sub at Blimpie. This site will go live April 4. Those who visit the website to vote also will have an opportunity to join the Blimpie Important Person (B.I.P.) Club. One lucky new B.I.P. Club registrant will be selected at random to win a year’s supply of Blimpie sandwiches. In addition, a free Blimpie will be awarded to 42 second prize winners.

I Want to Hold Your Hand

Think back … its 1964 and “I Want to Hold Your Hand” by The Beatles tops the music charts. Fast-forward 15 years, everyone’s humming “M-m-m-my Sharona.” And while no one wants to admit he or she actually danced the “Macarena,” they did and made it a number one song in 1996. In more than four decades, taste in music has changed and to celebrate its 42nd birthday, Blimpie® is searching for America’s favorite song from the past 42 years.

Consumers can visit http://www.blimpie.com, between April 4 and April 30, 2006, to vote online for their favorite #1 song from the past 42 years. This site will go live April 4. The three most popular “Hot Classic” songs will be shown online in real-time, so voters know if their favorite song rates highest. Visitors can vote for their favorite classic song and create delicious memories by experiencing the newest Blimpie ‘Hot Classic’ sandwiches.

The Hot Classics line-up features traditional Blimpie hot sub favorites with a contemporary ‘twist’ –Meatball Parmigiana, Peppercorn Steak and Grilled Chicken Marinara. All three of these sandwiches are formulated to contain zero grams of trans fat and can be ordered on the new whole grain wheat bread, or any of the other fresh-baked artisan breads offered by Blimpie.

Those who visit the website to vote also will have an opportunity to join the Blimpie Important Person (B.I.P.) Club. One lucky new B.I.P. registrant will be selected at random to win a year’s supply of Blimpie sandwiches. In addition, a free Blimpie will be awarded to 42 second prize winners. Other club membership benefits include special offers exclusively available on the B.I.P. Club website.

Serving fresh, contemporary, deli-style sandwiches for more than four decades, Blimpie turns 42-years-young on April 4, 2006.

About Blimpie: Blimpie serves fresh, contemporary, deli-style sandwiches, soups and salads with Real. Fresh. Taste.™ Founded in 1964, the Blimpie brand has grown to nearly 1,600 franchised restaurants across the U.S. and the company is actively seeking new franchisees for available territories. Blimpie was acquired by the Kahala Corp. in January 2006. For more information about Blimpie, visit http://www.blimpie.com.

About Kahala: With more than $600 million in system-wide sales and approximately 3,000 locations of its brands, Kahala Corp currently owns and franchises 10 quick-service restaurant concepts: Blimpie, TacoTime, The Great Steak & Potato Co., Ranch One, Surf City Squeeze, Johnnie's NY Pizzeria, Wafflo, Frullati Cafe & Bakery, Rollerz, and Samurai Sam's Teriyaki Grill. To learn more about Kahala Corp and its 10 restaurant concepts, please visit the company Web site at http://www.kahalacorp.com.

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Jennifer Seymour
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