ConsumerBase to Provide Search Engine Marketing for JoJo Maman Bébé

London (PRWEB) March 31, 2006

ConsumerBase announced today that it has secured the Search Engine Marketing business of JoJo Maman Bébé, a leading maternity and baby & children’s wear company. In the arrangement, ConsumerBase will manage all aspects of the JoJo Maman Bébé account with regards to keyword management, tracking and analysis.

For retailers such as JoJo Maman Bébé—with its significant online presence—Search Engine Marketing (SEM) has become increasingly important for connecting shoppers to websites. The company’s relationship with ConsumerBase marks the first time that it has utilised an outside firm for SEM, preferring to keep it in-house up until now.

Emma Brannan, Marketing Manager at JoJo Maman Bébé said, “Ultimately, we chose ConsumerBase because of their professionalism and attention to detail. We place a high value on the quality of our brand, so it was imperative that our Search Engine Marketing partner do the same.”

Nick Seckold, Managing Director of ConsumerBase, added, “JoJo Maman Bébé has built a reputation for excellent customer service and quality. We are delighted to be working with them to ensure that their SEM efforts maintain the same high standards.”

About JoJo Maman Bébé

JoJo Maman Bébé, launched in 1993 by Laura Tenison, has grown to become a one-stop shop for discerning pregnant women and the parents of babies and pre-school children. Originally set up as a mail order business, in recent years the company has expanded via a hugely successful website and a chain of boutique style stores. For more information, visit http://www.jojomamanbebe.co.uk or call 0870 160 8820.

About ConsumerBase

ConsumerBase is a multi-channel e-marketing agency with clients in the United Kingdom and North America. Operating from offices in London and Chicago, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit http://www.consumerbase.co.uk or call 0207 292 8204 in the U.K. and 877 440-3282 in the U.S.

Contact: Anthony Harvath, Director of Public Relations

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