New York, NY (PRWEB) March 31, 2006
Digital Railroad, Inc., today announced that industry veteran Rich Clarkson and Associates, LLC, has chosen Digital Railroad’s technology to archive and distribute the images for NCAA Photos. Rich Clarkson is under contract to NCAA Photos for capturing distributing, archiving and selling images of all 91 men’s and women’s National Collegiate Athletic Association (NCAA) championships, along with historic pictures from American collegiate sports. Digital Railroad’s solution will improve the productivity from their photographers taking photos at games, to efficiently distributing to sellers and buyers, while significantly reducing its business costs. The archive is located at NCAA Photos or NCAA Photos.
In the early 1990s, Rich Clarkson and Associates expanded its long-standing relationship with the NCAA to create NCAA Photos. Beginning with the 1994 fall season, every official NCAA championship -- men’s and women’s, in each division -- is represented. In addition to the current championship images, NCAA Photos also offers an extensive portfolio of pictures dating back to the early 1950s from the NCAA Men’s Division I Basketball Championship: the Final Four.
By utilizing Digital Railroad’s service, Rich Clarkson and Associates will open additional domestic and international channels for marketing and selling the NCAA Photos images online. The intuitive, feature-rich workspace provided by Digital Railroad is customized to the firm’s specifications and is designed to significantly ease the process of purchasing NCAA Photos images. The combination of Digital Railroad’s modern and effective archiving and distribution system, along with its buyer-friendly workflow tools, will enable the firm to optimize sales while minimizing costs.
"As we are expanding the reach and opportunities for NCAA Photos, it appeared to me that Digital Railroad offered the best set of features that both promote and deliver our services and images.” said Rich Clarkson. “And not only did the technology and systems appear to serve our needs well, we are particularly anxious to work with the team creating and managing Digital Railroad, for they represent some of the best talent in the industry."
Archives powered by Digital Railroad uniquely enable photo buyers to use a single member name and password at all times. This provides buyers with a portable, personal workspace for managing lightboxes, pricing requests and managing high-resolution downloads. Buyer-friendly workflow tools are critical to any photographer or agency to efficiently sell their images online.
“Few people in the world understand the photography industry like Rich Clarkson and we are honored to have Rich Clarkson and Associates select Digital Railroad to power their archive,” said Evan Nisselson, founder and chief executive officer of Digital Railroad. “Digital Railroad enables their team to concentrate on what they do best—make and sell incredible photos of some of the most highly-anticipated athletic events in the United States. We are thrilled to service NCAA Photos and to provide both their photographers and buyers of these images with the most efficient solution for their needs.”
About NCAA Photos/Rich Clarkson and Associates, LLC
NCAA Photos is under contract with the National Collegiate Athletic Association (NCAA) to provide and market original photography for the NCAA. NCAA Photos is managed for the NCAA by Rich Clarkson and Associates, LLC -- a photography and publishing firm based in Denver, Colorado, that also provides services to the Denver Broncos, Colorado Rockies and select other groups nationwide. The firm was founded in 1987 by Rich Clarkson, a longtime leader in American photojournalism. The company provides photography, imaging and design services for a variety of clients as well as creates and manages a variety of photographic projects.
Rich Clarkson and Associates, LLC also conducts hands-on workshops in sports, nature and documentary photography for both professional and advanced amateur photographers. For more information, visit: Rich Clarkson and Associates
About Digital Railroad
Digital Railroad is an application services company that is dedicated to solving the critical technical problems facing the creators and buyers of digital imagery. Members presently span 42 countries and across subject categories including Sports, News, Commercial, Nature, and Stock. Digital Railroad’s unique, comprehensive suite of online services transforms the way photographers and agencies manage, market, and sell images to photo buyers worldwide. For more information, visit: Digital Railroad.
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