Fusion Hip-Hop Group Karmacy Articulates the Current Immigration Debate with the Hit Music Video, 'Blood Brothers'

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The critically acclaimed fusion hip-hop group, Karmacy adds a personal perspective to the current immigration debate through the hit music video, "Blood Brothers."

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The critically acclaimed fusion hip-hop group, Karmacy adds a personal perspective to the current immigration debate through the hit music video, "Blood Brothers."

Delivered in a combination of the English and Gujarati languages with English subtitles, Blood Brothers illustrates the toughest decision for an immigrant: whether to remain in the home country out of a sense of duty, or to seek fortunes elsewhere.

Shot on location in Los Angeles, the video follows two brothers -- one who stays in India with their family out of a sense of duty, and the other who seeks and finds success and fortune in America.

Blood Brothers received heavy rotation during the launch of the MTV Desi Network -- a concept targeting South Asian Americans, and was well received at the Asian American Film Festival in San Francisco this year.

The video is available at Rukus Avenue and from the popular video site YouTube.

Contact:

Timothy Nishimura

Telephone: 818-223-1805

Fax: 818 882 1321

About Rukus Avenue:

Rukus Avenue is a multinational South Asian Record Company based out of Los Angeles, California. We are a cultural movement for those with an affinity for South Asian music. We are the new voice of South Asians in North America. Our goal is to produce imaginative music for enthusiasts everywhere. Rukus Avenue is a place where originality and creativity are deeply rooted, and are the premise for what we do. It is a place where brave artists and musicians challenge themselves and are not afraid to experiment. Rukus Avenue is a place where the collision of eastern and western cultures shakes the very foundation of music leading to the genesis of new ideas.

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Timothy Nishimura
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