Vancouver, BC and Statesville, NC (PRWEB) April 3, 2006
In an effort to raise awareness among 50+ adults about protecting feet from restrictive pain, The International Council on Active Aging (ICAA) announces it has joined forces with knowledge-based Institute for Preventive Foot Health (IPFH) and THOR·LO® Inc., the world leader in Activity Specific engineered sock products.
Adults over 50 are finding more ways to stay active and healthy by walking, playing tennis and engaging in other activities. However, many of these same adults are restricted from regular exercise because of physical ailments and pain in one of the largest problem areas and the very foundation for all Activity-- the foot.
“Maintaining foot health is crucial to overall health,” explains Colin Milner, CEO of ICAA. “Our feet are an often neglected area that, when properly taken care of can have a huge, positive impact on our quality of life.”
As we age, our feet lose their protective qualities. There are over 300 foot ailments, and besides medical conditions, the reason that most older adults experience foot problems are the wrong socks, the wrong shoes and poor fitting. These are problems that can be easily avoided, provided the right information is readily available.
“We are all keenly aware that an active, quality lifestyle is primarily dependent on exercise and proper nutrition,” says Lynn Thorneburg, IPFH president. “What this new partnership focuses on is the important part feet play in this equation. It is vitally important to exercise after 50 and we’re on a mission to educate mature adults about how to do that.”
The ICAA, IPFH and THOR·LO have developed a new foot care Web site, located at http://www.icaa.cc/footcare.htm. The Web site is divided into five sections, which collectively provide information that is vital to the prevention of foot problems linked with aging.
About the Institute for Preventative Foot Health
The Institute for Preventive Foot Health (IPFH) promotes awareness of, and the need for, preventive foot health as a key to long-term quality of human life. It also promotes research and education dedicated to preventive foot health practices, products and procedures that contribute to the general well-being of the human foot.
About THOR·LO, INC.
North Carolina based THOR•LO, Inc., the originator of activity specific socks, is committed to providing ultimate protection, comfort, and performance for all active consumers. Over 25 years of scientific research stands behind the Thorlos ultimate consumer promise of “Your Feet will Feel Better or your money back.” All Thorlos sock products are designed to protect the foot from activity specific demands such as shear, impact, blistering. THOR•LO provides its consumers with superior comfort products, which allows them to enjoy their active lifestyles. Run, walk, hike, or everyday casual, there is a pair of Thorlos for everyone for every shoe and activity. For more information about Thorlos visit http://www.thorlo.com.
About The International Council on Active Aging
The ICAA is the world’s largest association dedicated to changing the way we age by uniting and working with professionals in the retirement, assisted living, recreation, fitness, rehabilitation and wellness fields. It connects a community of like-minded professionals who share the goals of changing society’s perceptions of aging and improving the quality of life for Baby Boomers and older adults within the six dimensions of wellness(emotional, vocational, physical, spiritual, intellectual, social.)
Laura McAliley, Account Executive Public Relations, Howard, Merrell & Partners
Rick Mende, THOR•LO
800-438-0286 ext. 7357
J. Lynn Thorneburg, President, IPFH
Colin Milner, CEO, ICAA