Angela Brooks - 60 Minutes Report on Hoodia

Hoodia...has by far been the most effective product with the herb ephedra, plus it also has the extra benefit of Hoodia. It is known for burns excess calories, decreases appetite, weightloss, energy, hoodia, ephedra, lose the pounds, mahuang (ephedrine group alkaloids) as a dietary supplement, weight loss and energy reduce sweet cravings, block carbohydrates, need energy, fat burner.

(PRWEB) April 2, 2006 -- Hoodia...has by far been the most effective product with the herb ephedra, plus it also has the extra benefit of Hoodia. It is known for burns excess calories, decreases appetite, weightloss, energy, hoodia, ephedra, lose the pounds, mahuang (ephedrine group alkaloids) as a dietary supplement, weight loss and energy reduce sweet cravings, block carbohydrates, need energy, fat burner.

Each year, people spend more than $40 billion on products designed to help them slim down. None of them seem to be working very well.

Now along comes Hoodia. Never heard of it? Soon it'll be tripping off your tongue, because Hoodia is a natural substance that literally takes your appetite away.

It's very different from diet stimulants like Ephedra and Phenfen that are now banned because of dangerous side effects. Hoodia doesn't stimulate at all. Scientists say it fools the brain by making you think you're full, even if you've eaten just a morsel. Correspondent Lesley Stahl reports.

"Hoodia, a plant that tricks the brain by making the stomach feel full, has been in the diet of South Africa's Bushmen for thousands of years."

Because the only place in the world where Hoodia grows wild is in the Kalahari Desert of South Africa.

So how did it work? There are no after effects - no funny taste in your mouth, no queasy stomach, and no racing heart. Your also not hungry all day, even when you would normally have a pang around mealtime. And, Some say, also had no desire to eat or drink the entire day. "I'd have to say it did work," says Stahl.

Although the West is just discovering Hoodia, the Bushmen of the Kalahari have been eating it for a very long time. After all, they have been living off the land in southern Africa for more than 100,000 years.

Phytopharm has spent more than $20 million so far on research, including clinical trials with obese volunteers that have yielded promising results. Subjects given Hoodia ended up eating about 1,000 calories a day less than those in the control group. To put that in perspective, the average American man consumes about 2,600 calories a day; a woman about 1,900.

"If you take this compound every day, your wish to eat goes down. And we've seen that very, very dramatically," says Dixey.

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