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All Press Releases for April 3, 2006 Subscribe to this News Feed    
 

Zen Ray™ Engages Managing Consultant to Drive Launch of Patented Recreational Accessory

Duquesa Marketing, Inc. to develop design, production, marketing and branding for luxury pool item.

Georgetown, Grand Cayman (PRWEB) April 3, 2006 -- Udo Baumgardner has managed luxury resort properties for many years. The resort customer demands a higher level of service and comfort and Mr. Baumgardner has always striven to offer the little extras. Mr. Baumgardner has created the ZenRay™ as one way to make sunbathing and pool lounging more comfortable, satisfying and an added feature accessory to the standard pool chaise lounge.

“I have often marveled at how uncomfortable pool lounge chairs are, even expensive designs we have used at facilities I have managed”’ said Mr. Baumgardner. “The back construction makes it uncomfortable to lay ones head restfully for any length of time. You can’t doze or nap as your head lolls about. Nothing on the market addressed the issue so I designed the customized ZenRay™. I have appointed Duquesa Marketing, Inc. to take my art and create a turn-key product development package.”

“Anyone who sits at a pool or yard lounge chair will want a ZenRay, this is truly one of the most comfortable accessories we have seen”, said Nancy Ficke. General Manager of Fort Thomas, KY based Duquesa Marketing. “ “The ergonomic design of the ZenRay™ so satisfyingly supports the head and neck that reading, chatting and napping is an all new experience in comfort engineering, and the unit fits any lounge chair.”

“We are adding several new features to the comfort level of the ZenRay™”, said Geoff Ficke, President of Duquesa Marketing, Inc. “In addition to the amazing comfort and portability features of the product, we will add several pockets for reading materials, drink storage and music. After the pool chaise version is launched we will quickly expand the ZenRay™ for auto, air and train use. We expect to be ready to launch the item in fall 2006.”

“I conducted an international search for a firm to handle the branding of ZenRay. Geoff and Nancy Ficke were an easy choice, they had every needed element at hand”, said Mr. Baumgardner.

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Geoff Ficke
DUQUESA MARKETING, INC.
407-260-1127
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