The Purpose Driven Life’s Rick Warren and Proteus Bring Faith-based Content to Cell Phones

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Proteus creates suite of exclusive mobile products around The Purpose Driven Life to help people stay in touch with their faith no matter where they are.

Proteus, Inc., a leading creator and developer of mobile content, and Saddleback Church founding pastor and best-selling author of The Purpose Driven® Life Rick Warren have announced an unprecedented partnership effort to bring faith-based content to wireless phones through their mobile storefront at http://pdlmobilestore.com. April also marks the launch of an exciting new premium text messaging service, 40 Days of Purpose Mobile.

With over 25 million books sold worldwide since its debut in 2002 and more than 149 weeks on the New York Times bestseller list, Warren’s The Purpose Driven® Life has helped readers all over the globe see that real meaning and significance comes from understanding and fulfilling God’s purposes for putting us on Earth.

"Looking within yourself for answers doesn't work. If it did, we'd know it by now,” states Warren. “As with any complex invention, to figure out your purpose, you need to talk to the inventor and read the owner's manual-in this case, God and the Bible."

The Purpose Driven® Life Mobile Store currently presents two new opportunities for people to stay in touch with their faith, no matter where they are. The mobile storefront offers wireless users the ability to personalize their mobile phones with the “Verse to Remember” series of graphic wallpapers. Users can also sign up for the Mobile Daily Devotional monthly service, which sends a new inspirational text message to users’ phones every weekday. Favorite daily devotionals can be saved for future reflection or shared with friends and family. The Mobile Daily Devotional is also available for signup by calling 877-3PURPOSE.

“Today’s society is busier than ever, making it difficult for individuals to stay in touch with the things that matter to them,” said Guy Vidra, Vice President of Business Development at Proteus. “We recognize how the mobile channel can help bridge this gap and have teamed up with the Purpose Driven Life to give people another way to connect to their faith.”

Later this month, the Purpose Driven Life Mobile Store will launch 40 Days of Purpose Mobile, featuring special voice messages from Purpose Driven Life author Rick Warren. For 40 consecutive days, subscribers will receive encouragement and insight into their 40 day journey.

About Proteus, Inc.

Recognized as a leading developer of mobile entertainment applications by JP Morgan, Proteus publishes original and licensed products based on major entertainment and consumer brands, including ABC Television, Granada Media, HBO, FOX, Wizards of the Coast and Discovery Communications. Proteus offers direct connectivity to all major mobile operators in the U.S. and Latin America, reaching more than 250 million mobile subscribers across platforms including SMS, MMS, Java and BREW. Proteus’ mobile storefront solution helps content owners display, promote and sell any type of mobile content including graphics, ringtones, video, games and other mobile applications. The company offers a complete suite of technology and services to monetize content by leveraging existing Web, broadcast, print, and point-of-sale promotional channels. Founded in 1996, the company is based in Washington, D.C. and has offices in Los Angeles, New York, San Francisco, and Buenos Aires.

More information about Proteus can be found at http://www.proteus.com

About Rick Warren and The Purpose Driven® Life

Named one of today’s most influential leaders by publications such as Time Magazine and U.S. News & World Report, Rick Warren is the founding and senior pastor of the Saddleback Church and leads the Purpose Driven Network of churches, a global coalition of congregations in 162 countries.

The Purpose-Driven® Life is a blueprint for Christian living in the 21st century—a lifestyle based on God’s eternal purposes, not cultural values. Using over 1,200 scriptural quotes and references, it challenges the conventional definitions of worship, fellowship, discipleship, ministry, and evangelism. Available in 25 languages, this book has been called the best-selling hardcover book of all time by Publisher’s Weekly.

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Jay Ku
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