Student Entrepreneurs from Stanford Give Pixel Advertisement a Whole New Vision

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Is pixel advertisement just a fad or is it the new advertisement medium of the Internet? Five Stanford student entrepreneurs are determined to break the marketing paradigm with their pixel advertising website: http://www.pixollard.com.

Is pixel advertisement just a fad or is it the new advertisement medium of the Internet? Five Stanford student entrepreneurs are determined to break the marketing paradigm with their pixel advertising website: http://www.pixollard.com.

This idea was first conceived and implemented by Alex Tew, a British college student and the owner of The Million Dollar Homepage. He has not only created a website, but started a revolution of new and effective online advertising. Over the last few months, the idea of pixel advertising has had a phenomenal impact on the Internet advertisement world.

The Founder and the Chief Executive Officer of the website, Tony Wang, a 22-year-old engineering graduate student at Stanford University has a vision for this pixel advertisement business. He brought up the idea of starting a company and formed a team with four of his close friends from Stanford. Together they quickly started brainstorming and planning for their website, http://www.pixollard.com.

The Pixollard group researched and studied their competitors, analyzed the weaknesses of current pixel advertisement sites, and came up with a long-term vision for this internet business. They identified four keys to success in pixel advertisement: Design, Niche, Advertising and Services. They also came up with the idea of “featuring articles” for their clients. Clients can either provide the articles or allow Pixollard.com produce them. These featuring articles will be seen on the client’s blog, Pixollard.com’s satellite blogs, newsletters and major press releases. This is all part of Pixollard.com’s service and marketing strategy.

Pixollard.com worked with an Art& Design student from The University of Michigan on the design of their company’s website and logo and to design different versions of e-flyers for their advertisement. They also spoke with an MBA student at Stanford for advice.

Wang’s long-term goal is to create an interactive platform for web users and advertisers. Web surfers will find Pixollard.com to be a unique informational center where they can see ratings and review articles and retrieve information on the clients who advertise on the site.

Pixollard.com officially launched three days ago on March 28, 2006 and has already recieved 103,645 hits. Wang and his partners have already landed five advertisers for a total of 3,200 pixels sold. Most of the clients reserved those blocks during Pixollard.com’s pre-launch cold callings and promotions.

To create awareness, Wang and his partners have been positing on blogs, sending emails and calling potential clients. With their dedication and commitment to the company and their honesty and willingness to serve their clients, they are determined to succeed in this new business.

Pixollard.com began with a simple, existing idea and expanded on it. With no venture capitalists showering them with money, Wang and his partners drew up a detailed plan for success. They are creative, business oriented and determined to put forth their full effort to transform their first start-up into a story of success in the mix of this growing pixel advertising market.

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Tony P. Wang