Craft Oil Corp. Rolls Out A.MAZE Monitor™ From GEOCOMtms

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Petroleum distributor selects GEOCOMtms to provide GPS fleet tracking software for the trucking industry. A.MAZE Monitor™ helps fleet operators track vehicles and monitor performance with real-time feedback on route productivity and efficiency.

GEOCOMtms, a global provider of Fleet Management software for the Petroleum industry, announced today that Craft Oil Corp., a privately held lubricants distributor, has implemented A.MAZE Monitor™, an innovative GPS tracking solution for real-time performance monitoring.

Craft Oil Corp. is one of the Northeast’s leading independent lubricant distributors, serving a broad set of customers from a variety of industries, including automotive, fleet, and off highway. Founded in 1925, Craft Oil started its lubricant business with Quaker State Motor Oil and is now a distributor of BP, Castrol, Exxon, Mobil, Pennzoil, Service Pro, and Shell lubricants as well. The company is headquartered in Avoca, Pennsylvania, a strategic location for serving Central, Eastern and Northeastern Pennsylvania, Western New Jersey, and the Southern Tier of New York State.

“We pride ourselves on the quality of customer service we deliver and on our expertise in the lubricant business,” said Bob Mills, president of Craft Oil Corp. “We’re always looking for ways to drive down operating costs so we can offer the best value and services to our customers. Since implementing A.MAZE Monitor, we have better visibility into where our delivery system was inefficient. Engine idle time is down, drivers are returning to the depot earlier, and we’re able to make more stops each day. Our next step is to begin using A.MAZE Planning to route drivers, which will give us the ability to manage our delivery teams to their fullest and ultimately provide our customers with the best lubricant products and services at the best value, ensuring continued customer satisfaction.”

A.MAZE Monitor, a fully integrated component of GEOCOMtms’ A.MAZE Fleet Management™ solution, is specifically designed for dynamic pickup and delivery environments. In addition to highly accurate GPS tracking, the system improves daily routing by providing a feedback loop into route performance. A.MAZE also captures and stores vehicle performance data such as engine idling, speed, and braking. Customer definable options allow users to monitor other systems. In cases where vehicles may be operated by multiple drivers, statistics can be captured for individual employees, making it possible to identify improper driving patterns so corrective action can be taken.

The A.MAZE Monitor GPS fleet tracking solution delivers several benefits:

  • Visibility into vehicle location and route progress throughout the day
  • Improved service by alerting customers if a driver will be late for a scheduled stop
  • Better understanding of service-level requirements by monitoring time spent with each customer
  • Reduced mileage by tracking out-of-route miles and unauthorized vehicle use
  • Improved lease management and maintenance scheduling by tracking cumulative mileage
  • Reduced liability by identifying risky driving patterns

“At GEOCOMtms, we are focused on developing innovative solutions that help Petroleum distributors reduce costs, increase asset utilization, and improve cash flow,” said Michael Nark, president and chief executive officer of GEOCOMtms. “We’re pleased that Craft Oil Corp. has already seen so much benefit from installing A.MAZE Monitor and we’ll be working closely with them to ensure that they get maximum results from this and other GEOCOMtms solutions.”

About GEOCOMtms

GEOCOMtms provides integrated fleet management software for local and short-haul pickup and delivery operations. A.MAZE Fleet Management™ includes tools for managing territory design, route planning, trucking dispatch, GPS fleet tracking, mobile field service, and fleet maintenance. Everyday, leading organizations choose the A.MAZE suite to direct thousands of vehicles from hundreds of depots and distribution centers. Busy logistics executives depend on A.MAZE because it delivers enterprise visibility and complete control over fleet operations. By partnering with GEOCOMtms, customers like Craft Oil Corp, Lorden Oil, Lubricant Technologies, and McPherson Oil Products have reduced operating costs while raising the level of customer service they provide.

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