Otto UK Using Range of eDigitalResearch Tools Across its Online Shopping Channels

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Using eCustomerOpinions and eMysteryShopper, Otto UK has driven brand performance as well as improving the all-important sales levels.

Otto UK is using a range of eDigitalResearch tools across its online shopping channels

Otto UK, part of the biggest mail order company in the world, is using a range of eDigitalResearch tools to fulfil market research needs across its online shopping channels, including Freemans, Grattan, Kaleidoscope and Look Again.

John Veichmanis, Otto UK’s Head of E-commerce, says, “Our key objective across all channels is setting a benchmark of customer satisfaction that we are always looking to build on. Using a range of eDigitalResearch tools gives us a broader scope to do that.”

Using eCustomerOpinions and eMysteryShopper, Otto UK has driven brand performance as well as improving the all-important sales levels.

eCustomerOpinion surveys form a critical part of Otto UK’s brand development process, and follow-up surveys can determine whether new developments are fulfilling customer needs.

With eMysteryShopper, eDigitalResearch’s panel of dedicated online shoppers, Otto UK can examine the technical operation of website developments and get quick feedback on any inconsistencies.

eDigitalResearch tools now form an integral part of Otto UK’s marketing and commercial planning, and John finishes off by saying, “Achieving close customer contact with eDigitalResearch tools has given us the ability for rapid development, with quick, quantifiable results yielding excellent ROI.”

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Lisa Fuller
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