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Tiziani Whitmyre Inc.’s Rick Whitmyre to Discuss “ROI Marketing" as a Key Driver for Business Growth at April Meeting of NY Capital Region American Marketing Association
How can sales and marketing departments generate profitable top-line growth in mature, often flat, markets that are experiencing severe price pressures? One solution is implementing an “ROI Marketing” strategy to drive business growth, states Rick Whitmyre, president of Tiziani Whitmyre, Inc. (www.tizinc.com). Whitmyre will discuss the concept at the April 13th meeting of the New York Capital Region Chapter of the American Marketing Association (NYCRAMA).
Sharon, MA (PRWEB) April 3, 2006 -- How can sales and marketing departments generate profitable top-line growth in mature, often flat, markets that are experiencing severe price pressures?
One solution is implementing an “ROI Marketing” strategy to drive business growth, states Rick Whitmyre, president of Tiziani Whitmyre, Inc. (www.tizinc.com). Whitmyre will discuss the concept at the April meeting of the New York Capital Region Chapter of the American Marketing Association (NYCRAMA).
“As many markets experience commoditization and competitive onslaught, marketers need more than ever to justify marketing spending. Of course, measurable outcomes are now expected for marketing programs. Yet, most companies are still using hollow metrics such as awareness (or worse, relying on gut feel, guesswork and creative wishful thinking), instead of utilizing concrete return on investment (ROI) analytics. Today, “ROI Marketing” – the application of sophisticated measurement techniques to optimize marketing spending – is a must for organizational success,” Whitmyre said.
Whitmyre will tackle this key issue at the NYCRAMA luncheon on April 13 in Albany, where he’ll show how to apply ROI marketing principles at small and mid-market companies to invigorate growth.
“ROI Marketing represents a unique solution that addresses many of the critical requirements faced by today’s marketing executives – ranging from reducing new customer acquisition costs to marketing to customer niches,” he said.
Whitmyre will guide attendees through a four-step ROI marketing framework on how to promote a company brand to acquire new leads, engage and capture new prospects, measure the effectiveness of marketing programs, and optimize the marketing mix and resource allocation to reflect the most effective messages and tactics.
Attendees at the session will learn solid techniques to improve lead qualification, how to implement powerful lead generation programs that capture prospects and convert them to sales, and how to establish key metrics, integrate analytics into campaigns, and calculate cost-per-metric ratios.
For more information about the NYCRAMA event, visit www.nymarketing.org/calendar/registration.cfm?eventID=111. For more about ROI Marketing, contact Whitmyre at www.tizinc.com.
Tiziani Whitmyre, Inc. (TW) is an advertising, public relations, and Internet marketing agency focused on the needs of B2B and B2C clients. The company’s services also include graphic design, website design, search engine marketing, corporate branding, direct response marketing, editorial services, media relations, and marketing strategy. TW’s integrated marketing communications support brand positioning and the generation of sales leads for leading life science, biotechnology, high technology, industrial, manufacturing, and professional services companies. The firm is headquartered near Boston in Sharon, Massachusetts, and can be contacted at http://www.tizinc.com or 781-793-9380.
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