Auto Dealership Space Must Lower Online Customer Acquisition Costs to Survive, Says Leadpile

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Competition in oversaturated online auto dealership space necessitates a new look at lead costs.

According to Jupiter research, online search and display advertising will grow to $15 billion in 2010, and paid search advertising will be critical to this burgeoning growth. Rich media and streaming media will also see strong growth, generating almost $4.5 billion in 2010, as will classified advertising, which will bring in $4.1 billion. With this increase in online advertising will come some very important decisions for Auto Dealership players to handle their online lead acquisition costs, says

Leadpile says that online advertisers are primarily choosing Google and Yahoo! for their campaigns. As paid search continues its steady growth, and as commercial search traffic will cause cost-per-click (CPC) prices rise, Auto dealership players will quickly have to decide where they will place their online advertising dollars in order to further compete in the expanding online world. As online advertising continues to occupy a significant portion of the Auto Dealership overall advertising budget, both online ad agencies and auto dealership marketing executives will have to focus on what approach and creative strategies will best increase their return on investment (ROI), and lower their acquisition costs. Bottom line, auto dealership players will have to pay much more attention to online lead generation and acquisition costs as online advertising gets more competitive each and every day.

Andrew Jacob, CEO of says, “The online Auto Dealership space will continue to get more and more competitive. Only those companies that can keep their acquisition costs low will bloom in the burgeoning online world. Today, Auto Dealership players are not taking full advantage of the online opportunity, both nationally and locally. National and Local advertising has a long way to go in the online space, and only those Companies that find the most direct route to their target consumer will win.”

Leadpile offers the Auto Dealership space the first ever, secure, online centralized location to engage in an efficient lead marketplace. The Leadpile marketplace allows the actual Originators of Leads, and the Auto Dealership players themselves to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Andrew Jacob, CEO of Leadpile, says “The Internet Lead Space has been a bifurcated marketplace for too long. Our centralized marketplace, where Buyers and Sellers of Leads meet, is revolutionary, and will take the Online Lead Industry to the next level of efficiency by eliminating multiple layers of Lead Middleman who have driven the cost of Leads to Unprecedented Levels for Lead Buyers. “Our proprietary system allows Buyers and Sellers of leads to engage in the World’s largest and most efficient marketplace. Lead Buyers can now have access to the highest number of quality Lead Sellers in one simple to use location. Lead Sellers can have access to the world’s strongest Lead Buyers who will bid for their high quality leads. For the first time in E-commerce history, a Lead has finally been made into a commodity.” Jacob adds, “We are very pleased to offer an efficient, centralized alternative for Lead Buyers and Sellers to transact business in a more efficient marketplace, than say, a traditional, old-fashioned affiliate marketing program like Commission Junction.” is known as the business man’s “Holy Grail” for its online lead generation services. Leadpile is the leader in the Internet Lead Generation industry. And, with over 2.4 million leads produced and delivered, Leadpile is the World’s Largest Online Lead Marketplace. For more information on the news that is the subject of this release or to interview Andrew Jacob, CEO of Leadpile, visit, or call 877-LEAD-PILE.

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