Used Auto Space Must Lower Online Customer Acquisition Costs to Survive, Says Leadpile

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Competition in oversaturated online used auto space necessitates a new look at lead costs.

According to Jupiter research, online search and display advertising will grow to $15 billion in 2010, and paid search advertising will be critical to this burgeoning growth. Rich media and streaming media will also see strong growth, generating almost $4.5 billion in 2010, as will classified advertising, which will bring in $4.1 billion. With this increase in online advertising will come some very important decisions for Used Auto players to handle their online lead acquisition costs, says Leadpile.com.

Leadpile says that online advertisers are primarily choosing Google and Yahoo! for their campaigns. As paid search continues its steady growth, and as commercial search traffic will cause cost-per-click (CPC) prices rise, Used Auto players will quickly have to decide where they will place their online advertising dollars in order to further compete in the expanding online world. As online advertising continues to occupy a significant portion of the Used Auto overall advertising budget, both online ad agencies and Used Auto marketing executives will have to focus on what approach and creative strategies will best increase their return on investment (ROI), and lower their acquisition costs. Bottom line, Used Auto players will have to pay much more attention to online lead generation and acquisition costs as online advertising gets more competitive each and every day.

Andrew Jacob, CEO of Leadpile.com says, “The online Used Auto space will continue to get more and more competitive. Only those companies that can keep their acquisition costs low will bloom in the burgeoning online world. Today, Used Auto players are not taking full advantage of the online opportunity, both nationally and locally. National and Local advertising has a long way to go in the online space, and only those Companies that find the most direct route to their target consumer will win.”

Leadpile offers the Used Auto space the first ever, secure, online centralized location to engage in an efficient lead marketplace. The Leadpile marketplace allows the actual Originators of Leads, and the Used Auto players themselves to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Leadpile.com, best known in the Lead Industry for its own high quality leads, believes the their World’s First Centralized Online Lead Marketplace will better serve the industry by efficiently placing buyers and sellers of the leads in a true supply and demand curve on the open market. Leadpile, who have been both praised and scoffed at by online commerce experts in regard to last years bold prediction of 1 trillion Dollars in online sales by 2012, firmly believe that the commoditization of the Used Auto space, as well as others, can only further support their prediction and lead to more online sales.

Leadpile.com is known as the business man’s “Holy Grail” for its online lead generation services. Leadpile has been in business since 2002 and has rapidly become the leader in the Internet Lead generation industry. With over 2.3 million leads produced and delivered, it is the World’s Largest Online Lead Marketplace.

For more information on the news that is the subject of this release or to interview Andrew Jacob, visit http://www.leadpile.com.

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Andrew Jacob
LEADPILE
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