Elephant Group Names John L. Bock - Vice President of Strategic Marketing

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Seasoned senior executive to transition fast-growing company and drive additional revenue through new cable and wireless marketing initiatives.

Today, Elephant Group, a leader and pioneer in Performance Based Marketing, announced the appointment of John L. Bock as Vice President of Strategic Marketing. A senior Sales and Marketing professional with expertise in sales, business development, customer management and strategic marketing; Bock’s new role will include heading up the new Cable and Wireless Divisions of Elephant Group, to further compliment the aggressive expansion underway.

Prior to joining Elephant Group, http://www.elephantgroup.com, Mr. Bock was the Director of Sales and Marketing for RMS, a leader in reverse logistics in the wireless telecom industry. He also had over ten years of sales and marketing experience with Sony Ericsson Mobile Phones. Launched the first EV-DO products in the U.S. as Director of Sales with Gtran Wireless, and spearheaded the introduction of mobile phones for Sendo America in the U.S. as Director of Sales. Mr. Bock holds degrees in Business Administration and Business Management from Kennesaw State University.

Bock said, "Over the past 10 years, I have seen incredible progress within Elephant Group. I am delighted to be integrated with this market leader as I’ve observed the companies growth while developing a prudent reputation of a commitment to excellence. I look forward to advancing Elephant into new ventures and industries.”

Elephant Group President and CEO, Benny Aboud, said, "Following over ten years of affiliation with Mr. Bock, we are enthusiastic to incorporate his professional sales and marketing expertise. His unprecedented success in leading wireless sales and marketing organizations and his precision to build high level relationships with major customers will be critical to our future growth of Elephant Group.”

About the Company

About The Elephant Group: "The Right Strategies for the Right Products."

The Elephant Group is the marketing arm for many of the top Fortune 500 companies such as Cingular, Motorola, SONY, NOKIA, HBO; selling a wide range of products such as cell phones, satellites, credit cards, home warranty, continuity programs and more. The Elephant Group generates over 70,000 unique sales per month for its clients, reaching over 30 million home owners via TV, Direct Mail, Insert Media, WEB, Catalog and various direct to consumer channels. With a monthly advertising budget in excess of $5 million dollars, we rank as one of the largest Direct Marketers in the U.S.

Elephant Groups Performance - Based Marketing System is the quintessential direct to consumer marketing program. Minimizing the clients’ marketing risks through absorbing the initial marketing costs thus Elephants clients pay only for completed acquisitions of new customers or sales.

Elephant Group is an Affirmative Action/Equal Opportunity Employer, and we're committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V.

Elephant Group is a registered trademark of Elephant Group Corporation.


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Tamar Burton
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