ad:tech's Largest International Interactive Marketing Show at San Francisco' Moscone Center

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ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosts its largest exposition to-date centered on the new theme “Connecting Globally: Markets in Motion” April 26 - 28, 2006 at San Francisco’s Moscone Center North. The event features the most advanced marketing technology, inspiring speakers from household names like Coca-Cola to emerging brands, global case studies, and the latest market research, to provide a comprehensive look at what’s happening now – and what’s next – in the ever-evolving interactive marketing industry. The sessions are designed to engage attendees and deepen their connections with colleagues from around the world.

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide, hosts its largest exposition to-date centered on the new theme “Connecting Globally: Markets in Motion” April 26 - 28, 2006 at San Francisco’s Moscone Center North. The event features the most advanced marketing technology, inspiring speakers from household names like Coca-Cola to emerging brands, global case studies, and the latest market research, to provide a comprehensive look at what’s happening now – and what’s next – in the ever-evolving interactive marketing industry. The sessions are designed to engage attendees and deepen their connections with colleagues from around the world.

“As an international destination city on the pulse of technology and marketing, San Francisco is an ideal venue for our largest show ever,” said Don Knox, VP, ad:tech Expositions. “We’re expecting to draw a record-breaking audience and have assembled an impressive line-up of topics, speakers and sessions to help expand vision and widen the circles of influence for attending marketers.”

ad:tech San Francisco launches The Now and Next Technology Showcase, a new program offering firsthand access to the technology and real-world uses of products from more than 40 innovative companies in the mobile, TV and gaming spaces. Rather than relying on static presentations, companies offer interactive demos where attendees can see, touch and play with products and talk directly with representatives.

Expanding on the theme of global connectivity, more than 200 speakers, including CEOs, VPs and marketing executives from top companies like The Coca-Cola Company, Microsoft, Spring/Nextel, Forbes, Forrester, Carat Fusion and Organic share their market experiences. Each day begins with an inspiring keynote presentation, starting Wednesday, April 26 with “He Has the Dough: Can You Make a Go?” by Mark Kvamme, Sequoia Capital partner, who will address what it takes to get funded and share hot technology trends. On Thursday, Keith Ferrazzi, author of “Never Eat Alone” shares key learnings on how to establish “Relationships for a Rockin Life,” and James McGregor, author of “One Billion Customers: Lessons from the Front Lines of Doing Business in China,” starts off the third and final day.

"Jerry Yang and David Filo of Yahoo!, Larry Page and Sergey Brin of Google and Chad Hurly and Steve Chen of YouTube are the creators of today's modern media. They have ushered in the Golden Years of the Internet. Over the next decade, entirely new methods of communications and commerce will be made possible because the constantly connected consumer will demand and get instant satisfaction from the marketers who are ready to serve them," said Mark Kvamme. "With over 250 exhibitors, top marketers, ad agencies and Fortune 1000 companies descending on the Bay Area; ad:tech connects marketers to the local and global business and technology issues that impact our profession and the consumer."

Wednesday’s keynotes round-out the Mastery Series, exploring brand and targeting marketing issues. In “Mastery Series: Brand,” Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair leads panelists Gary Korotzer, VP of Marketing for RedEnvelope, and Tarang Amin, VP of Marketing for Clorox, in a discussion about shifting big brand advertising to the Web. In “Mastery Series: It’s All About Targeting,” Geoff Ramsey, CEO and Co-Founder, eMarketer, leads panelists Martin A. Nisenholtz, Senior VP, Digital Operations, The New York Times; Scott Ferber, President and CEO, Advertising.com; and Robert Brown, Interactive Marketing Manager, Hyundai Motor America, in a discussion about using the Web to its full potential for targeting campaigns without losing reach.

Throughout the show, key issues are broken up along five different, interest-specific session tracks, to help attendees best take advantage of ad:tech’s broad offerings (visit http://www.ad-tech.com/conference-sf for agenda):

  •     Strategic Directions
  •     Online Advertising
  •     Performance Marketing
  •     Lifelong Learning
  •     Now & Next Tech

“It’s only natural that an interactive show encourages sharing that goes beyond the exchange of business cards to establish a true network,” said Susan Bratton. “ad:tech Connect! online and ConnectLIVE! support continued relationships among attendees, presenters and exhibitors alike, creating global connections that fuel change, innovation and good business.”

Building on “Connecting Globally: Markets in Motion,” ad:tech ConnectLIVE! brings back the Hotseat: Small Talk with Big People, to delve beneath the surface of scripted interaction and drive impactful, LIVE! connections. Facilitated by anGelo – The Meeting Guy David Ferrera, the Hotseat merges a game show feel with a focus group format, bringing industry veterans and audience members together for quick questions and answers ranging from industry anecdotes and career tips, to the free-flow feel of truth-or-dare. The anything goes atmosphere encourages connection among participants and already has a star line-up of participants: Doron Wesly, Interactive Advertising Bureau; Victoria Stull, President, Market China, Inc.; Toby Gabriner, CEO, Poindexter Systems; Charlene Li, Principal Analyst, Forrester Research; and Darin Brown, Head of West Region, Avenue A | Razorfish.

An anticipated crowd of more than 2,000 will gather for ConnectLIVE! from 6:00 – 10:00 p.m. Wednesday night to enjoy delicious food, free-flowing drinks and entertainment from San Francisco’s The Cheeseballs and a surprise performance troupe in Moscone Center North’s Room 135. Sponsors Bay Area Interactive Group, Poindexter Systems, DoubleClick, InterMark Media, MyPoints, PictureMarketing, Weatherbug, and MSN AdCenter, and help create this Grand Opening Extravaganza that will have speakers, colleagues and friends buzzing through the end of the show, and beyond. ad:tech encourages all attendees to join the ad:tech Connect community beforehand, to increase networking opportunities and join the ad:tech community for year-long connections.

For public information, please visit http://www.ad-tech.com

Editors: For interviews, images or more information, please contact: Martha Shaughnessy, 415-402-0230 register directly at: ad-tech.com

Platinum Sponsors include: AdvertisingAge, Datran Media, Findology, Forbes.com, iMEDIA Connection, and revenue.net. Gold Sponsors include: Casale Media, Netblue, and Revenue Magazine. Silver Sponsors include: AdDrive, Claria, DoubleClick, The Jordan Edmiston Group, Inc., Poindexter Systems, TheUseful, and Vendare Media. Bronze Sponsors include: Affiliate Fuel, BusinessOnLine, GenieKnows.com, Google, MSN AdCenter, mSpoke, MyPoints, RevenueScience, Tribal Fusion, Ultramercial, Weatherbug, The Web Marketing Association’s WebAward, WebSideStory and Yahoo! Search Marketing. Sponsors include: 1to1 Medial, adma, adotas, atomic PR, BtoB, Direct Magazine, Digital Moses Confidential, emarketer, Experclick, ICMediaDirect.com, KL & P Marketing, LeadFlash, Market China, Inc., MarketingSherpa, OPA, OTX, PRWeb, ROVION, SEMPO, SimpleFeed, SmartBrief, and streaming media magazine.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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AD:TECH
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