Mike Ference to Discuss Microwaveable Marketing at Titusville, PA Chamber Event

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Mike Ference incorporate principles from his highly read article "Microwaveable Marketing" into easy-to-do strategies for small business to gain instant access to new business partners and life-long relationships. It's fun, it's easy and as far as Mike Ference is concerned, it's the only way to do business.

Mike Ference will be the keynote speaker for the Titusville Area Chamber of Commerce Annual Meeting and Banquet being held at the Cross Creek Resort on April 20, 2006, a social hour begins at 6:00 pm followed by dinner at 7:00. His talk will focus on how small business owners can find instant gratification through involvement in their local chamber of commerce, networking group or business association.

Ference, a Pittsburgh-based entrepreneur, business owner, writer and speaker, was recently featured in the March/April issue of HOME BUSINESS Magazine. The article, “Instant Marketing: Just Add Water”, reviews the marketing executive’s concept of “Microwaveable Marketing”, a phrase he coined to describe the strategies and techniques he used to successfully rebuild his home-based enterprise after losing two major clients who accounted for over a hundred thousand dollars in billable hours.

“I was essentially out of business, but I refused to give up,” Ference recalls. “I quickly invented my own way of networking, and it produced quick results.” He then decided to write an article on Microwaveable Marketing to help others learn how to network into new business and new business relationships as quickly as possible, and, more importantly, how to make such relationships last. “Now, just a few years later, my article is practically a cult classic among business organizations and trade associations. You can find it on the Internet, and numerous chambers of commerce have used it on their Web sites or in their newsletters,” he explains.

Priscilla Y. Huff, who writes about small and home-based businesses and specializes in women’s entrepreneurship, networking and community issues, liked the concept of Microwaveable Marketing so much she is including it in her next book, Make Your Business Survive and Thrive! 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise. “Ference’s marketing concepts offer entrepreneurs whose businesses are lagging, renewed hope and practical strategies they can implement immediately to attract potential customers,” says Huff.

In addition to being a freelance writer and speaker, Ference owns Ference Marketing & Communications, a full-service promotional agency that offers a wide variety of services, including trade show and event planning, media research and placement, writing and editing, and over 400,000 promotional products for clients to choose from when branding their business. “I started the agency in 1992,” Ference says. “Clients typically call us on an as-needed basis, which may mean the beginning, middle or end of a project. We step in wherever we’re needed.”

Ference’s feature stories have appeared in the Pittsburgh Post-Gazette, Pittsburgh Boomers Magazine, Western PA Hospital News, Chicago Hospital News, South Florida Hospital News, 51 Corridor, The Valley Mirror, Allegheny West Magazine, South Pittsburgh Reporter, Bethel Park Courier and The Front Weekly. To arrange an interview, discuss a speaking engagement or receive a free copy of his “Microwaveable Marketing” article, contact Mike Ference at (412) 233-5491 or visit the company Web site at http://www.ferencemarketing.com.

HOME BUSINESS Magazine is a premier publication for the growing and dynamic home-based business market. Its cutting-edge editorial helps readers choose, manage, and prosper in a home-based business. HOME BUSINESS Magazine is for new and experienced home business owners. It is available on newsstands, in bookstores and chain stores, and via subscriptions. Visit http://www.homebusinessmag.com for information.

Contact:

Mike Ference

Ference Marketing & Communications

817 Worthington Avenue

Clairton, PA 15025

412-233-5491

http://www.FerenceMarketing.com

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