Family Web Sites Benchmarked in New Internet Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, family orientated Web sites have consistently underperformed the ISAR Index for the past nine years. At no time did they exceed the average and only once did they meet it. On the other hand, 3-year criteria scores are generally in line with the overall averages and even exceed the averages in content, interactivity, copywriting, and ease of use.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, family orientated Web sites have consistently underperformed the ISAR Index for the past nine years. At no time did they exceed the average and only once did they meet it. On the other hand, 3-year criteria scores are generally in line with the overall averages and even exceed the averages in content, interactivity, copywriting, and ease of use. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“There seems to be a dichotomy in the world of family Web sites,” said William Rice, president of the Web Marketing Association. “The top ranked sites of this industry tend to encompass the full spectrum of required qualities. However, a significant number of other sites do not score well and drag down the industry averages.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Family Web site winners.

2005 FamilyCookbookProject.com - http://www.FamilyCookbookProject.com
2004 Bring Elsie Home - http://www.bringelsiehome.com/adoptacow
2003 BabyCenter - http://www.babycenter.com/
2002 - Experience PA Web Site - http://www.experiencepa.com/

A complete list of past winners can be found at http://family.webaward.org

Companies and organizations wishing to have their family-oriented Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are family Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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