Food Industry Web Sites Benchmarked in New Web Marketing Association Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, food industry Web sites have generally outperformed the overall ISAR Index for Web development – beating the overall average each year except for 1999 and 2000. Furthermore, they have beaten the 3-year average in each of the seven judging criteria.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, food industry Web sites have generally outperformed the overall ISAR Index for Web development – beating the overall average each year except for 1999 and 2000. Furthermore, they have beaten the 3-year average in each of the seven judging criteria. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“There Food Web sites are usually well designed and contain well written content,” said William Rice, president of the Web Marketing Association. “They generally could improve on their innovation and use of technology. The best food sites use the Web experience to provide a flavor of what could be expected without getting your taste buds involved.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Food Industry Web site winners.

2005 Jacqmotte Escape

2004 Emerald of California Website

2003 brownies.com

2002 Skittles

A complete list of past winners can be found at http://food.webaward.org

Companies and organizations wishing to have their food-oriented Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are food Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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