Boston, MA (PRWEB) April 5, 2006
According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association pharma Web sites are generally in line with overall standards of excellence. They tend to be above average in design, content, copywriting, and ease of use while underperforming on use of technology and interactivity. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.
“Pharmaceutical Web sites are increasingly reaching out directly to patients as well as the medical community through their Web sites,” said William Rice, President of the Web Marketing Association. “These sites have become valuable tools as consumers seek to learn more about medical options and treatments before agreeing to them. These sites tend to developed for both consumers and the medical community.”
Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.
Here are some of the past WebAwards Best Pharmaceutical Web site winners.
2004 Healthcare Portal - Morning After Pill
2003 CrohnsResource.com Website
2002 ivpcare, inc
A complete list of past winners can be found at http://pharmaceuticals.webaward.org
Pharmaceutical companies wishing to have their Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.
“Of course, as in every industry, there are pharmaceutical Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”
About the WebAwards
The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.
Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.
For additional information contact:
President, Web Marketing Association, Inc.