Music Web Sites Benchmarked in New Web Marketing Association Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, music Web sites have significantly outperformed the overall ISAR Index except in 1998 when they under performed the average and 2001 when they matched it. Music Web sites significantly outperformed the 3-year criteria averages across the board, and excel in design, use of technology, and content.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, music Web sites have significantly outperformed the overall ISAR Index except in 1998 when they under performed the average and 2001 when they matched it. Music Web sites significantly outperformed the 3-year criteria averages across the board, and excel in design, use of technology, and content. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Music Web sites significantly outperformed the 3-year criteria averages across the board, and excel in design, use of technology, and content,” said William Rice, President of the Web Marketing Association. “Music sites rank only behind games as the best overall Web sites on the Internet and have the highest scores for use of technology and second highest scores for design, content and innovation among all of the industries reviewed. Users come to music sites for the content, but they stay for the experience. Music sites can build the most loyal following by effective uses of technology to stream rich media content to user’s online enjoyment.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Music Web site winners.

2005 Red Bull Music Labs

2004 Sting: Public & Pay Member Site

2003 Live365

2002 San Francisco Symphony Kids' Site

A complete list of past winners can be found at http://music.webaward.org

Bands, companies and other organizations wishing to have their music Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are music Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423

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