Blogs and RSS: What Are They Good For? A Practical Discussion and Demonstration of Blogs and RSS for Business Communicators

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You may have heard of blogs - and maybe even the powerful content syndication method called Really Simple Syndication (RSS). If you are like most marketing and communications professionals, however, you probably don’t know exactly what blogs are or how blogs and RSS are transforming every type of business communication.

MarCom:Interactive (http://www.marcominteractive.com) kicks off its 2006 professional seminar series with “Blogs and RSS: What Are They Good For? A Practical Discussion and Demonstration of Blogs and RSS for Business Communicators.” This one-day discussion and hands-on demonstration will be held April 27 at the Hilton Executive Center in Long Beach, CA, USA.

Seminar Overview:

You may have heard of blogs - and maybe even the powerful content syndication method called Really Simple Syndication (RSS). If you are like most marketing and communications professionals, however, you probably don’t know exactly what blogs are or how blogs and RSS are transforming every type of business communication.

Blogs are the Every-Person’s publishing tool and RSS is the juice that amplifies blog content. That means everyone can – and is – heard. At 100 million blogs worldwide and counting, this is a force to understand, implement and put to use in your communications, marketing and business.

Media, corporate executives, marketers, advertisers, citizens, freelancers and even brands are using blogs to build business and to “tell their story.” Are you?

It’s time to get in sync with your modern customers. You no longer find them – they come looking for you. And they are finding what they want in modern ways, using modern media.

What You Will Learn:

-- What are blogs and why they are so powerful and important in business, marketing and communications

-- What is RSS and how it is transforming your e-mail, newsletters, media relations, your online visibility, and how it is affecting your search engine rankings

-- How to use new modern media tools in media relations “beyond the pitch” and to promote yourself or your business

--- What your peers are doing with putting blogs into practice and getting real results

-- How to create your own blog and RSS channel

What You Take Home:

-- A CD-ROM with practical written guides and on-screen tutorials to take home

-- Answers to “What is it good for?” and “What does it mean to me?”

Who Will Attend:

Marketing and Communications Professionals; Executives; Product Development Professionals; and anyone needing to get in sync with modern communications practices.

Seminar Details:

Date/Time: Thursday, April 27, 8:30 AM to 4:30 PM

Location: Hilton Executive Center in Long Beach, CA

Cost: $495 per person; PRSA, PCE, and CAPIO members receive a 20 percent discount. Continental breakfast, a delicious lunch, all-day snacks and parking are included in the cost of registration.

Information/Registration: Register online at http://www.marcominteractive.com/seminars/seminarsform.htm or call 714.283.6204. Visa or Mastercard accepted.

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Gary Goldhammer